Are You Frustrated With Facebook?

Have you noticed you are getting less and less response to posts you make on your Facebook business page? Well, I just want you to know that it’s not you…it’s Facebook. I’m hearing reports that Facebook is only showing posts to one or two percent of pages fans. (I can’t verify this myself; but, I have read it in several blogs.)

I know this can be discouraging since you’ve invested your time, or as I like to call it your “social currency,” doing all the right things like posting several times a week, making sure you have a good mix of topics and asking your fans plenty of questions. But, let’s be fair, Facebook employs over 6,000 and those people need to get paid. Think of it this way, when your local TV or radio station first went on the air, did they offer free advertising to their clients for four years? I don’t think so!

Enough of the negative…let’s think positive. This is going to clear out a bunch of businesses that were just on Facebook because someone told them it would be good for their business and it’s free. These are the same businesses that make every post all about them and never really bothered to engage their fans. That properly describes about half of the small businesses on Facebook. That’s great news! And, they won’t be missed.

So, what do the rest of us do? Well, for the past two and a half years, I’ve been buying ads on Facebook. Many of the accounts I work with hadn’t gotten a new like in months. Shortly after I started an ad campaign for them, the likes started flowing in. Facebook ads really work! And Facebook lets you track everything, so that you can quickly fine tune your ad campaign. I recommend checking Facebook Insights often and checking the quality of the people liking your page. This may take a little time, but you can fine tune your results to hit your target audience. Remember, like everything on social media, it’s about the quality and not the quantity.

You can run your campaigns right from your page using “Promote Page” or “Boost Post.” But, I prefer to use the Ad Manager because you have more features and more control over who sees your ad or boosted post. The best news is that it is all very affordable. Big companies will continue to pay large amounts to reach their national or world market while small businesses can also participate on a local level. When you try it I would love to hear about your results. You can reach me via email at [email protected].

Good luck everyone!