Spy on your competitors and steal their success!
Alessandro Zamboni, Digital Marketer and Coach
Founder @ Internet Marketing Italy | Master in Product Creation
Sometimes we feel blocked, while our direct competitors seem to have no problems in creating things better and fast than us. In this article I want to show you the most secret methods to spy your competitors, and get all their ideas to check, to change a little, and to use as ours. There are many websites that help you to discover things, and here I will provide you the best ones. Add them to your favorites, and use them on daily basis!
ShareGrab – Spy your competitors on their FB Pages
Thanks to ShareGrab, at https://sharegrab.com, we can keep under control the new posts on the Facebook Pages of our direct competitors. When you signup you can add the pages you want just by adding their name. So you can see the most converting posts, and grab the images that driven so much likes and shared. And you could laso organize the pages by group, by niche or by the way you prefer. This is a ginormous tool, to use on daily basis for getting better pages and make them popular! It does what other paid software do, but for free!
Moat – Spy your competitor’s banners
Sometimes we need to design banners, but our creative vein gives no answers. So a good idea is to look over Moat, at https://moat.com and check our direct competitors banners. You can search for big companies, or for small local companies. You will get all their online banners, so that you can study them, and use better your creative juices!
100 Awesome Facebook Lists to Follow - Spy the most brilliant minds
Post Planner, at https://postplanner.com, is one of the most relevant news website about Facebook, and oftenly gives good ideas and methods to use it at our best.
One of the best articles I’ve ever read is “100 Awesome Facebook Lists to Follow“, https://www.postplanner.com/100-facebook-lists-to-follow-bypass-edgerank/, that gives you literally 100 organized FB lists to follow, to get the posts and the news you really like. There are lists about social media, technology, very important people, business, marketing, innovative brands and startups, television, sports and much much more. Just click the list you want to follow, and then click the “Follow” button. This is great to receive the latest news to share for improving your authority!
Social Mention – Take advantage of good comments, and eradicate negatives
Using a free service like Social Mention, at https://socialmention.com, you can see how your name, or your company name, was used on the web. You will be able to see what people are saying about you on the web. You can insert your name and surname, or the name of an event, a company or anything else. The results that you will get are amazing and you can discover a lot of things! So you can take advantage of positive comments, and eradicate negative comments that are destroying your image.
Analyze competitor websites
Sometimes we experience downtime periods thanks to our hosting, while our competitor’s website are always up and ready to take orders.Stop being angry, because with “Who Is Hosting This“, at https://www.whoishostingthis.com, you can see which hosting he’s/she’s using. And if you terribly like the WP Theme in use, with “What Theme Is That“, at https://whatwpthemeisthat.com, you can know which theme is used, and which plugins! So you can use the same hosting, and even the same template, with the powerful plugins he or she will never tells you! You will be glad about the secrets you will discover.
Keep track of competitor’s moves
As a last set of tricks, I want you to learn how important is to follow your competitors. So, whenever you find one, start following the RSS feed of his/her website, so you will get all the latest updates as soon as they’re released. The next trick is to signup to the list, so that you will receive all the email that are sent, and you can study them. Then follow the competitor on all the main social networks, including Facebook, Twitter, Google Plus, LinkedIn, and follow what he/she does each and every day, taking notes.
Check also the FB Pages and Groups he owns. Just these steps will give you a clear scheme of what is doing on daily basis. Follow his/her favorite things, and when you are ready make the first contact, so you can leverage on the passions he/she has and be always under his/her eyes. When you get in contact for some times, you will be considered a friend. Remember also to make wishes for festivity and birthday, and send a message on these occasions. This is the unique way I saw to conquer a competitor and get it on your side, to transform it in a colleague.
I hope you enjoyed this article, that gives you a new view over your competitors, and most importantly the 6 tools to know everything about their online jobs. Remember that this is the best way to get a constant flow of winning ideas, and to change your impact with your visitors, and on social networks. But remember also that you must add your unique track, to make the job unique to the eyes of your followers! Don’t be a copy/paste guy!
Thanks so much and see you soon!
Alessandro Zamboni
B2B Technology Marketer | Startup Marketer | GTM Strategy Expert | Product Marketing
10 年Nice inputs ! Looking forward for more...