The Real Power of Trends
Alessandro Zamboni, Digital Marketer and Coach
Founder @ Internet Marketing Italy | Master in Product Creation
One thing I suggest is to pay attention to the latest trends, that can be important to save time, and to make cash fast while the topics you prefer are hot.
The first tool for checking trends is “Google Trends“, available here: https://www.google.com/trends/. On this website you can see the latest hot topics, the most searched words on the web for each country you’re targeting. You can find many results per day, with daily searches and a website to read the news. It’s useful for sharing comments or points of view on daily news.
The next big news coming from Google is “Google Trends Top Charts“: https://www.google.com/trends/topcharts. Here you can check the latest broad topics with up to 20 of the most searched results, with information on the Top 20 research keywords, listed by decreasing value. You can share them or embed them into your site. On the left sidebar you can see some recent hot topics to be considered.
With “Explore”, the last option on the left sidebar, you can compare different search terms (up to 5), or even locations from where most of the searches come, and time ranges to see how that keyword was used over the past few days. The most important function is “Search Terms”, where I’ve inserted, just as an example, the names of the 5 top social networks.The first result is “Interest over time” and shows how each one of the search terms is going. The good thing is you can embed each search term in your site just by hitting the “Embed” button. Below you can find “Regional Interest”, to see where most of the interest is coming from, and below the related searches. A good set of tools for studying terms, concepts and ideas. Cool!
Another option to check the latest trends is the usual RSS Feeds, and here I can give you a big list of the best blogs that are talking about the latest trends on the market. Add them all to your feed’s list to get daily news. You will be considered an authority if you take care of the most great news before the masses!
Springwise
https://feeds.feedburner.com/springwise/
Trend Watching
https://feeds.feedburner.com/trendwatching
Trend Hunter
https://feeds.feedburner.com/TrendHunter
More Inspiration
https://www.moreinspiration.com/rss/recent
NotCot
https://www.notcot.org/atom.php
Cool Business Ideas
https://feeds.feedburner.com/CoolBusinessIdeas
Trend Central
https://www.trendcentral.com/feed/
David Report Blog
https://feeds.feedburner.com/DavidReportBlog
JWT Intelligence
https://www.jwtintelligence.com/feed/
Ted Talks HD
https://feeds.feedburner.com/TedtalksHD
Ted Talks
https://feeds.feedburner.com/tedblog
Viral Nova
https://www.viralnova.com/feed/
Trendolizer
https://feeds.feedburner.com/Trendolizer
Remember to share news about your favorite topics on social media to grow your authority, or to use the power of “content curation” to share new trends on your blog. Trends always attract people! You have more than a goldmine here!
Thanks and see you soon,
Alessandro Zamboni
Niche Wedding Event Design
10 年Hi Alessandro..I enjoyed reading your article. Great info. Indeed, trend is king. Cheers!
Founder & CEO @ Prose - marketing & staffing agency
10 年Thanks Alessandro, very helpful and interesting piece! I definitely think one of the most significant aspects of effectively marketing online is to be actively engaged with what is "trendy" - with the ways in which the social media world is constantly evolving. You need to be constantly engaged with the difference between simply using social media and effectively participating in what is prevalent with regard to internet users.