More Important to Success: Hard Work or Luck?
Dave Kerpen
Serial Entrepreneur, NY Times Best-Selling Author, Global Keynote Speaker, Investor, Writer for INC.com
Dumbfounded. That’s how I felt, as I sat on the end of a phone conversation one spring afternoon in 2009.
My wife and I had worked hard to build a word of mouth and social media marketing agency over the two and half years that preceded that phone call. Since our 2006 baseball stadium wedding, we had grown our company, theKbuzz into one of the early leaders in social media. The K in theKbuzz stood for our last name, and the buzz stood for, well, creating a buzz for our clients. We had a staff of about 12 at the time and excellent growth prospects.
I had other ideas beyond business. I wanted to serve in government. After nearly running for New York City Council in 2008, I had set my sights on the Queens Borough President position, one of 5 executive offices besides the Mayor, and a position I was better suited for. I had raised money, built a platform, and prepared to run for office in the fall.
Still, as time passed it had become clear that I had very little chance of defeating the incumbent Borough President, then-72-year-old Helen Marshall. She had money, support and experience – I simply wasn’t going to beat her. So, I had just announced that I was dropping out of the race and was going to focus on growing our business theKbuzz, and on my family.
The incumbent, Ms. Marshall, called me at our office the next day, and said,
“Thanks for dropping out of the race. Good luck- I hope to hear you on thekBuzz soon!”
“Huh?” was all I could manage to reply, to which, she clarified, “You know – on the radio. Don’t you work for theKbuzz station?”
That was our first lucky break – the realization, with the help of the Borough President, that theKbuzz simply did not work as the name of our social media marketing firm.
Radio station? Maybe. Buzz marketing group? Perhaps. One friend even told me theKbuzz sounded like a drug. But a social media firm, theKbuzz could not be.
But what could we call ourselves?
Three weeks later, over drinks in Boston, our Marketing Director at the time, Jenna Lebel, suggested “Likeable.” She knew that Facebook was about to launch the “Like” button for brands, and thought it could describe both the tactical (Get more likes!) and the strategic elements of social media and marketing. (Listen, engage, respond, tell stories)
I loved her idea, and I ran it by some friends who worked at Facebook.
“We love it! But you know how often we change things around here. The “Like” button could easily become something else a few months down the road."
We took a chance, renamed our company Likeable Media, and left theKbuzz in the dust.
Lucky for us, as you surely know, Facebook stuck with the Like button, and the rest is history: Likeable Media, Likeable Local, Likeable Social Media, Likeable Business, and Likeable Leadership have brought me more than I’d ever dreamed of.
And nobody confuses me with a radio DJ anymore.
My dad used to tell me, “It’s better to be lucky than good.” My mom would say,
“Work hard and surround yourself with people smarter than you, and you can be awfully lucky.”
I can attest to both.
As we approach St. Patrick’s Day in the US, we celebrate “the luck of the Irish,” and I’d like to celebrate all of your lucky breaks. Please share YOUR luckiest moments, breaks and stories in the Comments section below. I’ll give away 10 of each of my books (30 total) to lucky commenters selected at random. And here’s to all of us getting lucky!
-----
Dave Kerpen is the founder and CEO of Likeable Local. He is also the co-founder and Chairman of Likeable Media, and the New York Times-bestselling author of Likeable Social Media and Likeable Business, and the new collection, Likeable Leadership. To read more from Dave on LinkedIn, please click the FOLLOW button above or below.
Want to learn about how to grow your business using social media in 2 minutes? Click here.
Manager at Proud cutting tools Co., Ltd.
10 年Good lucky, I have chance to know so much about the different comments!
I help ordinary people become famous
10 年Thanks
??CEO, evyAI -AI LinkedIn? Trainer, Business Development Training B2B Marketing via Ajax Union // Networking Connector, Author, Speaker, Entrepreneur, AI Expert, Single Father????????????
10 年I feel lucky of have met you at the EO event two years ago. Warren Rustan was awesome that night.
★ Administrative Assistant at Swiss Re ★
10 年I think you make your own luck - your story seems to prove me right! I wish everyone Good Luck on St Patrick's day but also for the future. My luck has been pretty good for the last 10 years, I married an American, have a wonderful life and have been with an awesome company for the last 5 months - I expect to make that a good few years too!
Successful Entrepreneur, SEO Evangelist, Digital Marketing Disruptor, Private Investor, Gardener, Philanthropist, NED, Husband, Father, Early Tech Adopter, Music Fan.
10 年You can plan for good, you can't plan for luck yet it appears in every business for good and bad :-)