What the Hell is Yahoo Finance Thinking?

A recent article written in Yahoo Finance may be the single worse piece I've read this year. As a matter of fact, since it's so early, I think I can confidently say that it is the single worst article I've read this year.

If you read it, you'll see that the author's gist is "social networks are becoming less interesting to people because monthly growth is slowing on Facebook and Twitter."

Now first of all he begins the article with George Clooney's point of view on the subject. Look, Clooney's a solid actor, but I wouldn't take his advice on most things let alone social networking where he takes on an inexplicably high-brow, elitist attitude that should tell anybody that he is biased beyond the point of being able to have a reasonable discussion on the topic. George isn't my problem with the article, but I needed to point that out.

This article chose to focus on Facebook and Twitter, two mature platforms. It then goes on to make zero reference to Instagram, Snapchat, Vine, Tumblr, Secret, or any of the other platforms that have clearly been attracting users over the past year. This is the astonishing part. The author fails to understand that in this liquid, fast-paced culture, teens and other young adults aren't dropping social media altogether. They're just hopping around and trying out different platforms the way young people do. This omission clearly display's the author's lack of understanding when it comes to this market.

That is like me saying "People don't want to watch TV anymore because CBS and NBC's numbers are down." while totally ignoring what HBO and Netflix are siphoning off with their original programming.

It's like saying, "Kids don't play as much because I don't see them in the back yard." while ignoring their iPad use and time spent playing games online

It's like saying "People are getting burned out on sports in America because baseball's viewership is down!" while you ignore Football and Soccer's growth.

I could keep going, but I think you get my point. It's Bush League reporting at best.

This is Gary Vaynerchuk signing off. Back to you, Tricia.

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If you think this rant was good, there's more where that came from! Hit the link to see the rest of my articles on LinkedIn.

Danny Maddox

SF Bay Area Native | Revenue & Marketing Operations Pro | 5X Acquisitions | Certified in Salesforce, Hubspot, Marketo, Salesloft, Tableau, Pardot, 6sense | Driving $1B Career Revenue Through Technology and Sheer Will.

10 年

Honestly it's not just Yahoo Finance, I would love the see the mathematical equation that solves for quite a few things that Yahoo in general is thinking!

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Peter K. Castillo

Huli-Huli Chicken = world ???

10 年

You're my Social Media Samurai!.....rock it!

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Harvey Green

Works at Trainer/Coach/Duplication at Wake Up Now

10 年

Gary Vaynerchuk, great post on Yahoo Financial Thinking I need not add say word more social media.

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Christopher Johnston ????

SEO Expert with a background in Web Development and Content Marketing

10 年

From Wikipedia: According to comScore data for May 2012, Yahoo! Finance was the top financial news and research website in the United States with more than 37.5 million unique visitors per month.

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Christopher Johnston ????

SEO Expert with a background in Web Development and Content Marketing

10 年

Wow, I can't believe the number of people commenting who didn't know Yahoo had a finance section. It's has one of the best free portfolio tracking tools out there. Yahoo had a financial online video network as far back as 2000. They had a full staff of reporters, a NYC bureau, and people reporting live from the NASDAQ. Is no one old enough to remember this? Does no one remember the tech boom of the late 90's when everyone was tracking stocks?

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