Which Would You Work for in 10 Years? Linkedin or Twitter?

If you didn't see it yet, Glassdoor's "Best Places to Work" for 2013 came out this week. Twitter took the #2 spot, while LinkedIn nipped at their heels coming in at #3. I find it interesting that both of these companies have incredible visions for changing the way people communicate. Tech with purpose. It's a good thing.

Which One Will Win the Long-term Talent Game?

I think it's too early to tell which of these two companies will run away with the reputation of being the best place to work long-term. Both companies are relatively new, and their rankings show they are neck and neck. However, I predict one of the two will eventually falter, while the other will build a sustainable corporate culture that takes them to the next level of corporate stability and dominance.

Consider this...

Cultures Change As Management Grows & Ages

Any company executive that tells you they've kept the same corporate culture for 20+ years is delusional. Maybe they've kept the same core beliefs, values, and mission statement. But, the actual culture? That's like a living organism - it's impacted by changes in it's environment. People change, especially the people running the show. Circumstances change, like positioning in the marketplace, new competitions, changes in customer habits, etc. With those types of changes come shifts in management style and initiatives, leading to changes in the culture. Just look at companies that were once the darlings of the tech world (i.e. Yahoo!), and how they eventually struggle with corporate culture issues as part of their turnaround strategy? There's a good chance one of these two will eventually have a less-than-stellar reputation as a place to work. That being said...

My Question to You: Based on what you know about both companies, if you HAD to choose right now one of them to work for in 10 years, which one would it be?

I'd love to get readers thoughts on how the external world perceives these two very different companies and which one you'd rather work in the future and why.

If you want to read more of what I've written, check out my articles on Inc.com.

P.S. - First time reading my posts? Thanks for taking the time to stop by! Not only do I write for Linkedin, but I'm also founder of the career advice site, CAREEREALISM, and currently run the career coaching program, CareerHMO. I hope you'll check them both out!

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CAREEREALISM’s Founder, J.T. O’Donnell is a nationally syndicated career expert and workplace consultant who helps American workers of all ages find greater professional satisfaction. Her book,CAREEREALISM: The Smart Approach to a Satisfying Career, outlines her highly successful career-coaching methodology. Purchase her e-book of CAREEREALISM for only $9.95 by clicking here !

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