What if our selfies were unselfish?
This morning, friends of mine in the Philippines working for the Omnicom agency BBDO Guererro in Manila, invited me to participate in a remarkable initiative called #unselfie. As you know, the country has recently been rocked by Haiyan, the strongest ever typhoon to hit land, which has killed some 2,700 people, affected 9.6 million, and caused over $15 billion worth of property damage.
As a result, social networks in the Philippines have become indispensible sources of information and aid for Haiyan survivors. Photos not relevant to the current disaster are discouraged. However, people have been posting “unselfies” where instead of showing their face, they show their support for the Philippines by holding up a piece of paper with the URL of the donation page to send aid. I did it and it took me a minute.
Indeed, the #unselfie movement has been gaining force among a variety of events like #GivingTuesday and other charitable causes. Even though Vogue magazine declared us to be living in “the age of the selfie”, and the term has entered into the OED, most selfies are associated with web 2.0 navel gazing. The #unselfie campaign is a simple way to remind people in your network that even our selfies can sometimes be selfless!
Find out more at https://www.unselfie.me
BIM Coordinator/Architectural Designer at PGH Wong Engineering, Inc.
11 年A thank you note is nice to see too.
Head of Marketing Vitaminlab
11 年Great idea to create a campaign that uses existing marketing and non-marketing mediums. Simplicity is often the most effective tool isn't it?
?? Corwen Interiors | Architecte d'intérieur au service de votre bien-être intérieur | Optimisation d'espace clé en main pour maximiser vos investissements locatifs
11 年superbe idée ! je participe !
President at Visione Holdings and Management
11 年Thanks, Nicolas Bordas Appreciated