Everything You Need to Know About RIM Is in This Post

Not by me, but posted by a RIM engineer in a comment some years ago:

You guys could have avoided this entire conversation by just defining what Apple created as something more than a smartphone. What we call a smartphone today is a rather different than what was meant when the term was first coined.

The first smartphone was pretty much the Nokia Communicator back in the late 90s. It had data connectivity and some limited ability to run applications, and that's pretty much what a smartphone was at the time. Today we take it to mean handheld wireless computer that happens to have a phone, but back then if you sent a few packets you were a smartphone.

I was hired by RIM in 1999 just before they began work on their first phone and spent a good number of years writing RIM proprietary protocol stacks that layered on top of the then-new GPRS. Coming from a two-way pager background, RIM decided that phones should have two-way push synchronization of pretty much everything that Exchange provided along with a limited WML browser. The general thought was that phones would never have sufficient power density or radios sufficient bandwidth to allow anything more. That was incredibly predictably wrong, but it's how things went down.

Along with RIM was Ericsson, Palm, Motorola, and Qualcomm. Motorola came from a similar background as RIM and went on to build very similar devices. Both Nokia and Ericsson had come from phones and had decided feature phones should have far more sophisticated PDA functions. Palm started with PDAs then moved to the phones, but adamantly dismissed ideas like wireless synchronization for years making their first attempts at smartphones far more like early Nokia Communicators than early Blackberrys. Oddly enough, though Nokia made the first smartphone, which was followed by two more with RIM and arguably Palm in 2002, it was Ericsson that popularly coined the term in the mid 2000s.

So the point is that all these companies were fighting over what amounts to overgrown PDAs with phones and wireless stacks strapped on. Everyone assumed power density was no where even close to what was needed for general computing, that a full featured browser and heavy duty Internet services were impossible due to bandwidth and latency. Take a look at how our Java expert groups named standards, how people at the time talked about what features smartphones should have, and it's clear that no one thought an iPhone was possible. Even Danger, which eventually went on to work to create Windows Phone 7 and Android, was just working on a better Blackberry.

The iPhone did many amazing things, but what stands out in my mind was how it proved that these assumptions were flat-out wrong beyond any reasonable doubt. Apple pretty much gave everyone the finger and said, "Fuck you guys we can build your distant impossible future today."

I left RIM back in 2006 just months before the IPhone launched and I remember talking to friends from RIM and Microsoft about what their teams thought about it at the time. Everyone was utterly shocked. RIM was even in denial the day after the iPhone was announced with all hands meets claiming all manner of weird things about iPhone: it couldn't do what they were demonstrating without an insanely power hungry processor, it must have terrible battery life, etc. Imagine their surprise when they disassembled an iPhone for the first time and found that the phone was a battery with a tiny logic board strapped to it. It was ridiculous, it was brilliant.

I really don't think you're giving Apple enough credit here. They did something amazing that many very prominent people in the industry thought was either impossible or at least a decade away, and they did it in a disgustingly short time frame.

This comment was posted by user Kentor on Shacknews.com on Dec 25, 2010. It was later deleted. (h/t Hacker News)

Apple was able to take the market by a combination of huge risk taking, huge capital resources, horizon busting research, and a swashbuckling strategic attitude on the future of their business. Their competition had been just like them in the growth stages of their businesses but then became "Corporate "with all the financial, stockholder and attitude restrictions that occur when entrepeurial businesses lose their founding ideals. It has happened since business began and will continue to do so. The rise and fall of empires is evolutionary. The trick is to catch one of the starters and grow with it then to know when to bale out. (Taking your champagne with you of course)

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Ayode Akinfemiwa

CEO & Founder, Mercurie | Ex-Google

11 年

Inappropriately titled but Interesting write up, love the punch line "... we can build your distant impossible future today" Reminds me of Jim Collins Five stage of Decline; Hubris born of success >> Undisciplined pursuit of more >> Denial of risk and peril >> Gasping for salvation >> Capitulation to irrelevance or death. I think Blackberry is in stage 4... Can they be redeemed? maybe,maybe not. Lets see

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Andrew Lohbihler

Founder CEO/CTO at XYZ Stuff Inc.

11 年

Wow, that makes RIM's downfall seem easy to understand. I recall that RIM people were in denial that the iPhone's capacitive touchscreen keyboard will catch on, and displace their Qwerty thumbing keyboard. However, 5 years later after the iPhone came out, RIM's co-CEO Mike Lazaridis was still thinking that the newly minted Z10 smart-phone should have had a Qwerty keyboard attached to it, to "please" their existing government and corporate clients. This was total ignorance of the evolving general consumer market and the iPhone success story. This is dinosaur thinking at the top of RIM, and likely still remains if Mike is still there. Dinosaurs became extinct and so will RIM and Blackberry.

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Greg Hinson

Lead Principal Architect at AT&T - CCIE# 17730 Collaboration

11 年

Seems to me that corporate adoption and consumer fickleness played a part in RIM's demise. I remember seeing the first iPhone and comparing it with my phone that had a full keyboard and thinking to myself - "touchscreens aren't practical for typing, iPhone is a niche market!!" Then you bring in companies with teams of software developers and marketing which forecasts the phone leaders of next fiscal quarter. App stores appear with thousands of apps(Apple, Android) that make these phones more relevant in the corporate and personal-use space. Now other large companies are paying attention and changing their policies on which phones they will buy and support for their employees, thereby increasing the adoption of the new iPhone or Android device and driving their sales even further. I think the Blackberry was a great phone in 2007, I had one too. It's a shame that they didn't come out with the BB10 interface earlier. Corporate adoption of the other phones helped create this dilemma for RIM.

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