How Airbnb Used Social Media to Dominate the Travel Industry
If you haven’t used Airbnb, you should. Founded in 2008, Airbnb is a community marketplace for travel rentals that is now used by millions of people in 192 countries around the world. It lets you rent all kinds of lodging—in houses, condos and cabins...even castles, tree houses, and igloos—right from the owner. On a given day, up to 60,000 people are deciding on their travel accommodations through Airbnb.
A key to their success in disrupting a stodgy old hotel industry? Using social media to connect with customers. By taking an individual approach and engaging with clients on Twitter and Facebook, Airbnb was able to create a rabidly loyal community. Their customer service team, sales team and operations team are all completely socially integrated. (And to keep track of it all, they use a social media tool I know and love, HootSuite.)
Airbnb is really an amazing example of how social media can streamline operations and give a huge competitive edge. This video offers a few insights:
Paid Social Lead
8 年Where can I find the link to the video you included in this article?
Salesforce CRM expert looking for next challenge.
11 年Love this process. Does it integrate with Salesforce.com?
AI, Data Science & SaaS Marketer | Digital Growth Consultant | Digital Marketing Expert & Business Development | Sales Enablement | SEO, SEM & Performance Marketing | Ex TripHobo.com - Trip Itinerary Planner
11 年It n'thing but Hootsuite ad....
this is just a hootsuite ad. thanks for wasting my time.
Cultural Travel and Destination Marketing
11 年Thanks for this instructive post, Ryan. There's a great article about San Francisco's creative energy in last month's Sunset Magazine, and the reporter stayed in two different AirBNB houses. I discovered the cottages in Laguna are so well priced that I specified them as lodging for a travel package it developed.