Evolving Your Identity
Identity is an interesting thing. On the one hand we are responsible for our own identity and can be intentional about it. On the other hand it is shaped by the perceptions of others. For individuals or corporations, the challenge of re-designing identity is one of evolution rather than revolution.
IDEO just completed 24 hours of prototyping our identity in public from Tokyo to San Francisco. Basically our designers took Paul Rand's 1991 IDEO logo, which was updated by Michael Bierut in 1997, and explored the future of brand identity during a playful, provocative, global all-nighter. You can see the six themes designers explored here, and follow the story in Core77's exclusive digital series here.
One thing we learned about what's next for designing identity—not just for us, but for many businesses in the 21st century—is that there is a design opportunity in being global and genuinely sensitive to the cultural nuances of location and people. This understanding can't authentically come from a top-down approach. We are living in an unprecedented time of connectivity, and therefore an unprecedented era of human relationships. Tapping into the cultural nuances of connected places or connected people is a powerful source of creativity. In the 21st century, our networks are our identity.
How might you or your company embrace the richness of your networks to drive creative change?
Artist
11 年You are a world of freedom, spiritual freedom.Free world, absolutely free, we all can do, in addition to the ideological control.
Social media and diplomacy around the world
11 年I really need to do it and take the time to build it correctly to fluent ...
Broker Associate DRE 01395755 @Compass
11 年Identity is the perception one has of themselves and the perception others have of them. In an ever changing world of business growth and conectivity through social networking and media ones perception of a persons identity can be somewhat clouded through the many facades we use on a daily basis. Who are we truly? Great article on self discovery.
Director and Founder at Straformance Management Services Pvt Ltd
11 年I believe our identify is part of our activities ,what we do and think ! Social sites including facebook and linkedin contribute to develop our identity as well as some can learn about identity ! I hope this article presents some ideas about identity as person or organization