Problems and Dreams are Perfect Innovation Starters
Gijsbertus J.J. van Wulfen
Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
What do you do when you need to innovate? You start looking for ideas. And you fall in love with some of them. But are they really as attractive as you think? Successful innovation is difficult because potential users must change their behaviour. Why should they buy your innovation? That’s the question! You have to give them a very good reason why!
When did you change your consumer behaviour recently? We are all stuck into our habits. Reading the same journals for years. Driving the same car brand for years. Being insured by the same company for years. The only reason for us to change, is when we see a simple new solution for a problem or to make a dream come true.
Effective innovation provides simple solutions for relevant problems or dreams. Of course you can create ideas first and later try to find target groups with relevant problems that your idea will solve. But it is much more efficient though to start identifying relevant problems or dreams first.
You find relevant problems or dreams reaching out to customers using personal visits, focus groups, searching social media or crowdsourcing.
As example, I like to inspire you with a list of 10 practical problems and innovative new solutions solving them.
So start looking for problems and dreams as they are perfect innovation starters. I wish you lots of success innovating your company or organization.
-------------------------
To read more from Gijs on LinkedIn, please click the FOLLOW button above or below.
Gijs van Wulfen is a LinkedIn thought leader on innovation. He is the founder of the FORTH innovation method. He just published a wonderful new book : "The Innovation Expedition, A Visual Toolkit to Start Innovation". Look inside & order at Amazon.com or Amazon.co.uk.
Photo credits: Rachel D./Flickr
HEADHUNTER
11 年E=Mc2~2Cme= <3
accounting manager at orphanage beit al yateem
11 年Yes, we must see the full half of the cup, sometimes we can find the answers within the questions &might our real future was before a dream
Founder & Chair, Quantum Strategy Institute; Author of Quantum Boost & Quantum Excellence, +10K Followers
11 年Every great innovation starts with a business or consumer problem. The trick is in ensuring one has articulated the problem well enough to innovate against. Some interesting examples Gijs! Thanks.
Productive Misfit at Department of Engineering at the University of Cambridge
11 年I thank you for your innovations and your procedures are reflective of business at present. However do not think that I do not take business very seriously, in fact what busineses do not realise is the immeasurable weight of responsibility that they have inherited from science, religion, and conscience. Businesses can no longer hide behind political presentation nor invest in the best judicial loopholes money can buy. The social is the political so if business is becoming more 'social' all that will be accomplished is a semantic reiteration of why the fundamentals of global economics will as before perpetuate poverty and inequalities that erroneously exist. Why not sell a better brand of being?
Director IT Architecture (CITA)
11 年and the next step would be to teach. you have to challenge your customers by showing them different views and lead them to a more efficient Solutions. of course your solution and Innovation.