The Future of the Marketing Organization
Here's the basic story: technology has created new ways for customers to shop across many channels (mobile, online, eWallets, etc.). In response, companies are developing content and offers across all of those channels. But those channels span many parts of the company (in-store, customer service, e-commerce), which is requiring organizations to transform so they can create a unified customer experience. (We have a great infographic highlighting this "digital revolution").
Yes, that's a bit of an oversimplification but it does bring into stark relief the incredible pressures companies are under to adapt operations, adopt new processes, and find the talent necessary to pull off the kind of experience customers are expecting.
We've just released "The future of the marketing organization," which is a collection of articles about the issues that companies are facing as they transform their organizations.
I hope you find it useful but would love to hear from you about issues you're facing as you become an organization built around the customer.
Learn more on the Chief Marketing & Sales Officer Forum site. Please also follow me on Twitter @davidedelman.
General Manager at SERVICIOS RUBRIKA PERU
10 年Good article. CMOs are becoming more and more very important within enterprises, key decision makers for IT transformational projects
Pediatric Resident
10 年Thank you!
Transformative and Optimistic Leader for Business Growth
11 年Kelly I agree with you. Even for companies that have embraced social media as a genuine relationship based communications and marketing mechanism, there are still more steps to walk to becoming a social business. Beyond infrastructure, tools, processes and measurement, there is the cultural change management needed to map back to each sub-organizations business objectives.
Retired and enjoying every minute of it!
11 年Look forward to reading the articles.
financial consultant,advertising agency
11 年i need these way to learn these thing,,,thank very much...