The $200 AI Question: Should You Upgrade to ChatGPT Pro?
AI models can have distinct personalities. According to Wharton professor Ethan Mollick, GPT-4 behaves like a “focused, analytical workhorse that wants to get stuff done for you.” That description perfectly matches what we found testing ChatGPT Pro and its advanced o1 pro model.
Think of o1 pro as the nerdy “PC guy” from those classic Apple commercials — all business, deeply focused, and ready to crunch through complex tasks. Anthropic’s Claude is more like the cool “Mac guy” — warm, adaptable, and creative.
These personality differences inform which tasks you can best use each tool for:
Often, the magic happens when you combine their strengths. For example, we used o1 pro to create an outline from lots of research materials and then let Claude handle the first draft of that piece.
Besides a steep price tag, o1 pro also comes with some quirks. It can’t handle direct text file uploads; it’s sometimes slow while “thinking,” and it can be surprisingly verbose — often giving you a 1,000-word response where three paragraphs would do.
Our full analysis on the blog breaks down exactly what o1 pro is good at, and when you should consider the $200 investment.
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Here's what our team is thinking about:
Ajdin Perco on search metrics: "If your content is seen by ever more people in search but you get fewer clicks, don't just shrug it off... What might be happening is that AI Overviews is eating up your clicks." — Read more →
Julia Melymbrose, PhD on AI operations: "This is our first glimpse of truly asynchronous AI assistance in operations... Imagine AI systems that don't just execute tasks, but actually help evolve your operations." — Read more →
Nathan Wahl on search evolution: "Search can never die, only evolve... Buyers will always and have always sought solutions. They asked village elders, they thumbed through phone books, they searched in Google, they asked AI - the tools change, but the behavior is constant." — Read more →
Tim Metz on AI's evolution: "Instead of brands trying to capture your attention, they'll be negotiating with your AI agent... Marketing could transform from storytelling and engagement into pure specification matching." — Read more →
Ty Magnin on AI content scaling: "Some content teams are running head first into AI experiments. But if you wade into the waters more slowly, you'll have a better result long term and smoother change management." — Read more →
In today’s world, high-quality content is essential. As businesses expand online, the demand for relevant and engaging material increases. Consumers are more informed than ever, making it important to stand out. Quality content can attract attention, build trust, and ultimately drive customer loyalty. https://www.dhirubhai.net/pulse/your-guide-effective-content-strategy-thequickmarketing-nh1je
Help creative brands discover the full potential of purposeful, AI-assisted content marketing to skyrocket their exposure, cultural impact, and revenue??|Digital Marketing & Communications Savvy |Value-driven Storyteller
1 个月It seems like it’s not worth it for the majority atm, but I’m curious to see how things will turn out soon!
Director of AI Content Operations — Digital Marketing, B2B SaaS
1 个月“The answer may surprise you!” But fr. Surprised us. “Actually… sometimes, yeah”