20 Undeniable Reasons to Love Digital Marketing

The internet has brought the world closer together than ever before, making it easier than ever before to find and connect with whatever you desire. From buying a new pair of shoes on Amazon to watching your favorite TV show like Game of Thrones, the tech-driven resources have made life a bit more convenient. In today’s blog post, I’ll highlight 15 undeniable reasons why you should love digital marketing — you might be surprised at how much fun it can be.

#1: Scrolling through your Facebook feed is a lot easier on your eyes.

If you’re like me, you’re always on the lookout for the best deals and products in town, but finding them can be pretty difficult with all the ads that fill up every newsfeed. That’s why I love digital marketing — many companies who use it often create landing pages with catchy text and images that are easy on my eyes. With digital marketing, you can easily collect information on searches made within your website and alter those searches to produce more leads for you. It’s like using a magnifying glass to read text faster.

#2: It’s more affordable to reach more people.

If you want to reach more people, it makes sense that you’re going to have to pay more. But thanks to digital marketing, you can find an audience of millions for quite a bit less money than with other forms of advertising like TV and radio spots. For example, Google AdWords is an excellent way to target your audience by geographical location or specific demographic groups such as gender and income level. The cost for this service is based on a per-click fee and the bid amount, so you’ll have to test different bids and see which one works best. On the other hand, Facebook is a great way to get your message out — you can advertise through your Page with very little investment. In this instance, you are paying only if people click on your ad.

#3: You can reach new customers without resorting to traditional methods.

Hiring an employee isn’t always a viable option because it’s expensive and often doesn’t lead to the desired results of getting new customers. With digital marketing, you can reach more customers without having to hire additional staff. For example, Facebook provides you with a lot of information that you can use to pinpoint your ideal customer. Then, after you’ve identified them, you can send them a message and ask them if they’re interested in what your business has to offer. If they are interested and respond, then ask if they want to learn more about your product and establish an informal dialogue about it.

#4: It brings people closer together who normally would never have met.

Digital marketing has also allowed us to be closer than ever before with people all across the globe — even those people we may have never met in person. For example, my friend in Sweden who likes the same TV shows as I do can easily connect with me via Facebook and Twitter. In addition, video-sharing sites like YouTube and Vimeo allow people to share their videos and connect uniquely. There’s no doubt about it — digital marketing is the key that has opened this door for us.

#5: You can use it to build a following of people who are genuinely interested in you.

Many people who use digital marketing are trying to build a following of people who are genuinely interested in them because they can’t afford to hire an employee. They’re always looking for new ways to generate more leads. In this case, digital marketing is a great way for you to communicate with your audience through the web and create new opportunities for the future.

#6: It can be used to spread your brand message without spending money on traditional media.

With digital marketing, you can engage your audience at a low cost using content that they’re interested in and has the potential to generate leads. For example, if you have a blog where you regularly post new articles and add great pictures, people will be attracted to it because it’s genuinely nice. Additionally, if you use social media sites like Facebook or Twitter to promote your website and message, people will probably trust you more because they know your content is genuine.

#7: It’s a way to build trust with your audience.

Digital marketing can be an effective way for businesses to build trust with their target audiences. Throughout the years, companies have built relationships with their customers on a more personal level and have increased their conversions by doing so. For example, companies like Dell, which sells computer and phone accessories and desktops to businesses, we're able to build a relationship with their customers by providing informative and engaging content. In this case, you can also build trust and credibility by providing information about your company’s products.

#8: It’s an outstanding way to train your staff since you can use it at a low cost.

Employees are often hired because they are trained in specific areas that they need to learn before they can help the company build leads in those areas. Sending employees to a training seminar can be very costly, but with digital marketing, you can train your staff for free. One way to do this is by integrating it into your marketing campaign. For example, if you’re selling fitness products and have a blog, have one of your employees write some fitness articles and post them to the blog. This will allow you to send the links out on social media or email campaigns for free.

#9: It’s a great way to generate leads on the cheap.

The more people that know about your business, the more likely it is that they will buy from you. So, using social media and online marketing platforms like Facebook is a great way to generate leads without spending money on traditional media such as TV or radio spots.

#10: It can be used to create brand awareness.

If you’re developing a product or service and want to get your name out there, you can use digital marketing in this case. In a sense, digital marketing is an extension of the traditional marketing process where you create brand awareness. For example, if you have a product that can be sold at retail and you want to generate more customer interest, you could use digital media to help spread the word about it to potential customers. This will work particularly well if your product has a unique selling point that sticks out — but in any case, using digital marketing is only going to help your company in the long run.

#11: It can be used to communicate with your target audience.

Digital marketing is a great way to reach people with your message and effectively communicate with your target audience. For example, if you have an e-commerce site and want to get your message out to a new market, you can use digital media to get that message in front of the right audience. As soon as that same audience becomes interested in what you’re saying, you can ask them for feedback about the product or service that you’re offering. If they let you know they’re interested, then you can start a dialogue about it.

#12: It can be used to effectively promote your products and services.

Digital marketing is a great way to get the word out about your products and services. For example, if you have a product or service that’s being promoted on social media, you can use digital marketing strategies to assist with that promotion. For example, if you’re selling fitness equipment, you could create a video showing off how effective it is and post it on YouTube so people can see what it can do for them. As they watch the videos, they’ll want to buy the product and later on will come back to your website where you can sell it to them.

#13: It is a great way to determine where you want to target your marketing.

Digital marketing is a great way to determine where you want to target your traditional advertising. For example, if you have a product that can be promoted across the United States and wants to know who your target market is for this product, you can use social media sites like Facebook or Twitter and post questions with the answer being “customers.” Then, when you receive those responses, use that information as leverage when trying to advertise in specific areas or work directly with those particular groups of people. In this way, digital marketing can help you sell more of your products and services by targeting them right where they are.

#14: Create a strategic plan to develop your digital marketing campaign.

Digital marketing, like other types of advertising, is a great way to build awareness and promote your products and services. However, sometimes it becomes difficult to attract the attention of new customers that want to purchase from you — especially if they are looking for a specific product or service that you have. Your target audience may already know that you sell products, but they don’t know exactly what product or service they’re going to buy until they know what exactly it does for them. That’s why it is always important to develop a strategic plan for your business. For example, you can use that plan to determine where in your digital marketing campaign you want to target your products and services so that you’ll have the best chance of reaching the right audience.

#15: Create an effective digital marketing strategy.

To effectively market yourself and your products and services using digital media, it is important to create an accurate piece of work that will help you target the right audience. For example, if you want Facebook fans to buy more of what you’re selling, then you should focus on creating content that will appeal to those fans. To do this, you’ll need to do a little research on what your current audience likes about your page and use this information as a basis for creating your content.

#16: Use digital marketing to create an online community.

Digital marketing is great for creating an online community of people who are interested in the same things you are. For example, if you have an e-commerce site that sells products that travel enthusiasts would enjoy, then you should post content on social media that will appeal to those people.

#17: Use social media as a way to reach new customers.

Social media is one of the best ways to reach new customers because it’s not an environment that is controlled by traditional advertising channels. For example, if you have a product or service that can be promoted during prime time television, you may have trouble reaching your audience because they don’t watch TV anymore. However, using social media sites like Twitter, Facebook and Pinterest can allow you to reach people during their normal day-to-day activities where they want to see what’s being posted.

#18: Use social media to create exciting content about your products and services.

Social media is a great way to find out what is interesting to your target audience — which can be used later on as leverage when trying to sell your products and services. For example, if you know that your target market would find a video about how someone managed to climb Mount Everest using only shoes made out of recycled tires interesting, then you can post that video to Facebook to get more people interested in what you have. Then, once they show some interest in what you have, they’ll likely go online and buy some of your products when they become more aware of them.

#19: Use digital marketing strategies to engage customers.

Creating a friendly relationship with your customers is one of the best ways to ensure that they continue to buy from you over the long term. For example, if you have an online business that sells movie ticket packages, you can use digital marketing strategies such as social media to engage customers and then ask them to share their experiences on Facebook or Twitter. This encourages repeat purchases by ensuring that they have a positive experience every time they buy.

#20: Use digital marketing strategies to understand customer needs.

Using digital marketing strategies to reach your current customers can also help you understand their needs and will make it easier to sell more of your products and services in the future. For example, if you are a movie theater that has a package deal on 3D movies, you can easily find out which customers bought this deal and find out why they did. You may find that they bought the tickets because they were having a date night with their significant other and wanted to see something that was fun. This information can then be used as leverage later on when trying to sell the same person some more tickets for another 3D movie or any other type of movie for that matter.