20 Tips on How to Improve Your Cold Emails ??

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Today in 3 minutes or less, you'll learn:

? 20 tips how to get you in front of the right people & improve your cold emails

? I'm joining the startup competition jury!

Let's face it, what worked well the last 3-4 years doesn't work anymore ??

Companies buy differently now.

Here's 20 tips that will help you get in front of the right people AND help your cold emails perform better.

From ?? af to ???

1. Be intentional with building a network. Why? Spend less time on cold outreach. Go to your network and ask for warm intros to people you want to get in contact with.
2. Best performing emails almost look like an internal email.
3. Keep your email short and condensed → 63% of people open emails on mobile.
4. Mobile optimised emails gets 83% more replies.
5. The subject line should be 1-3 words and don't use numbers ????♀?
6. People are busy so try to keep your email under 50 words - the shorter, the better, be concise! Cut out fluff like: "How are you", "Did you enjoy your weekend". Go straight to the point.

JUST FOR FUN & SOME STUFF YOU MIGHT WANT TO CLICK ON ??

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??: Everything is figureoutable: Tyler The Creator

??♀?: I participated in an article with Mirro on employee wellbeing: Check it here

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??: This is the book I'm reading this summer:?Check it here

7. PERSONALISE your email, I can't emphasise this one enough - I don't know about you but I hit the delete button as soon as I see I have been targeted with a mass email ??

8. Use tangible stuff → "We helped increase sales by 11.5% in Q1"

9. Use the "LinkedIn-format" i.e. write like a 10-year old = LOTS of spacing. This is to improve readability.

A great example of the LinkedIn-format that can also be applied to emails ??

10. Avoid buzzwords, industry jargons, adverbs, long sentences etc.

11. Write the way you speak.

12. Get to the point and avoid all caps or exclamation points.

13. Connect with people on LinkedIn, engage with their content, warm them up through your content ??

14. Experiment - try new ways of reaching out, short-form videos, send a handwritten letter, do stuff that others don't.

15. Don't share a link or ask them to download something - I delete the second I see stuff like that.

16. Don't refer to someone both of us don't know." I saw you liked Steven Bartletts post" ehh..soo..?!! ?? I get these at least 5 times per day. Total rubbish.

17. Instead of sending a cold email, try asking all of your customers for a referral.

18. Speed is THE most important thing in a startup. When people reply to your email, reply immediately ??♂?

19. This year companies have increased their outbound efforts with several hundred percent, and there's some really poor examples out there. So be relevant and get to the point FAST. There's nothing worse when people email with "Hi" and nothing else ?? Come on, who has time for this?! No one.

20. Ask ChatGPT for help to better understand the buyer persona, then add your own touch to it. ??

It's hard to stand out and break through the noise out there, but you can do this.

Some of the tips above are backed by data from Lavender and Flowd.

?? Announcement

I'm incredibly excited and honoured to announce that I will be part of the Swedish jury for Venture Cup Startup Competition this year.

Can't wait to meet all the startups! ??

That's it for this week.

See you again next Tuesday ??

Ciao,

Hanna

PS. Catch up on past issues?here.

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1. I help startups build revenue growth, audience and high performing teams.?Let's work together,?reach out?here?or send me a DM.
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