20 Things You Can Do Right Now To Help Grow Your Business

 In this post I want to share with you some of the key insights my team and I have for you today. 

1. Track & Measure What you can. Start by being able to track your most important KPIs. Free Tools like Google Analytics are easy to install and give you valuable insights.
2. Establish the KPIs that actually matter for your business. Don't get swayed by vanity metrics that just make you feel good.
3. Make sure you're working with Accurate data. The data that you're collecting is only good to you if it's correct. You can't make the right choice with the wrong data.
4. Install your Pixels Using Google Tag Manager and manage them from there. This is foundational work to save you and your team a ton of headaches in the future. DO NOT place pixels locally on each page. 
5. Set Up Retargeting Audiences. One of the easiest ways to improve your ads is by targeting and expanding the list of people that have already visited your website. (We have a full blog post on how to do this > https://webforcehq.com/blog)
6. Your Customers Chose The Creative. When it comes to advertising, use the best performing content from your organic and social media to translate into ads and commercials.
7. Test Different Types of Organic Content. Alternate between copy, graphics, video, etc… to give your outreach variety but more importantly see what resonates with your audience and do more of that.
8. Hooks and Pattern Interrupt. Specially important for Display & Video Networks. Ie facebook & youtube. Your first 5 seconds are crucial to grab the viewer's attention and draw them in. @garyv is a perfect example of how to do this. He gets the most interesting clip and puts in the front of the video to hook you in, but also cuts it off so you have to watch the whole video to get the context.
9. Create an Ecosystem of Traffic that feeds itself. It's critical to understand the relationship of organic traffic and content marketing as it relates to your ROI. social media engagement on videos exposes visitors to your brand, products and services without being intrusive and overbearing. This naturally takes cold traffic to warm and right into your retargeting. Resulting in much better performance and more likely to convert when you serve up an ad. 
10. Setting Client expectations. This is more on working with clients and team members, but it is still important to help them understand how the online business works. - Goals, Challenges, Fluctuations, Process and back up options.
11. Work with People Who Share Your Vision and Passion. Applicable to both team members and clients. Use your core values to guide you when taking these decisions. “Love what you do, with who you do it with and for who you are doing it for.” You're more likely to succeed this way.
12. Find and Use The Correct Tools to Help You. Everybody works a little differently but work together to find a way to keep your team organized and productive. Project Management gives you clarity and helps you stay sane.
13. Benchmark. You Can't Manage, Something You Dont Measure. Simple as that.
14. Set Clear Goals & Path to Achieve Them. When you create a goal for the future, work your way backwards in steps to see what it will take to achieve them. 1M Annual Revenue = 83.33k / month > X amount of customers @ XX Price. To get one customer you need X Visitors, Leads, etc… 
15. Set Clear Priorities & Tasks. This is the next step after you outline your goals. Make every todo specific and ensure one person is accountable for that task. 
16. Don't Give Up & Don't Be Afraid to Fail. Many people get hung up on the idea that everything needs to be perfect. This leads you to overcomplicate things and make an otherwise simple task very big and overwhelming. That drag causes you to lose steam and eventually quit. 
17. Learn From Your Mistakes. Every time you complete a project or task. Take some time to review what went well and what could be improved in the future. Then immediately take action to correct those mistakes.
18. Analyze & Model Success. You'll want to understand why others are doing something in a particular manner. The idea is to gain insight of challenges or opportunities that you can use to your advantage.
19. Reach out & Connect With Customers. Although data is important, it cannot tell you everything. You’ll be surprised how much you can learn from a call to your customers.
20. And Lastly Seek Knowledge & ASK For Help. You might be having a particular challenge with something that another person already had and solved. Sometimes just asking someone and explaining the problem, has revealed the solution. Simply having to articulate the issue helps you see it in another light. You can find additional articles & resources here > https://webforcehq.com/blog

Which of these tips are you doing already?

Which resonates with you the most?

Or is there something you find extremely useful that I didn't mention here?

?Let me know in the comments!