20 tactics to support employees on how to live on brand

Supporting employees to live in alignment with the healthcare organization's brand involves creating a cohesive and purpose-driven workplace culture. Here are 20 specific tasks that can help achieve this:

1. Brand Orientation: Conduct brand orientation sessions for new employees to introduce them to the organization's values, mission, and desired behaviors.

2. Employee Training: Develop training programs that teach employees how their roles contribute to the organization's brand promise and patient experience.

3. Brand Ambassadors: Identify and empower brand ambassadors within various departments who can inspire others to live the brand.

4. Internal Communications: Regularly share stories and updates that highlight employees who exemplify the brand values in their work.

5. Brand-Aligned Rewards: Align employee recognition and rewards programs with the brand values, reinforcing desired behaviors.

6. Cross-Functional Collaboration: Encourage collaboration between departments to showcase how each contributes to delivering the brand promise.

7. Feedback Channels: Establish channels for employees to provide feedback on how well the organization is living up to its brand promise.

8. Brand Integration in Goals: Include alignment with the brand values and behaviors in employees' performance goals and evaluations.

9. Storytelling Workshops: Conduct workshops where employees learn how to effectively share patient success stories that reflect the brand's impact. Do this quarterly!

10. Employee Resource Groups: Form employee groups centered around brand-related interests, allowing employees to further immerse themselves in the brand.

11. Customer Service Training: Provide customer service training that emphasizes the brand's customer-centric approach and empathy.

12. Wellness Initiatives: Develop wellness programs that align with the brand's commitment to overall well-being, promoting a holistic approach.

13. Patient-Centric Care: Train employees to deliver care that reflects the brand's patient-centric values, ensuring a consistent experience.

14. Values Reflection: Encourage employees to reflect on how their personal values align with the organization's brand, fostering a sense of purpose. Use those values in visual communication as much as verbal!

15. Brand-Aligned Events: Organize events that mirror the brand's values, such as health and wellness workshops, community outreach, or volunteer activities.

16. Peer Mentorship: Pair experienced employees with newcomers to guide them in living the brand values in their day-to-day work.

17. Brand-Led Meetings: Incorporate brand discussions in team meetings, demonstrating how each team's efforts contribute to the brand's essence and success.

18. Employee Feedback Integration: Use employee feedback to continually refine and reinforce brand initiatives and practices. Listen to the feedback and adjust as needed.

19. Brand Reflection Spaces: Create designated spaces where employees can reflect on the brand values and their personal connection to them. Environmentally this should reflect the brand personality and key drivers.

20. Leadership Support: Ensure that leaders model brand-aligned behavior, acting as role models for employees to emulate. Take advantage of your intranet and find ways to bring the brand or personality into the everyday interface of emails and culture-building strategies.

By integrating these tactics into the organization's daily operations, healthcare employers can cultivate an environment where employees are not only aware of the brand but actively live it in their interactions with patients, colleagues, and the community.