20 Seconds irresistible proposition test.

20 Seconds irresistible proposition test.

Irresistible value propositions stop people in their tracks, beyond reason, beyond price. They make people buy with pleasure. It immediately grabs their attention and inspires them.

Enjoy the test:

No alt text provided for this image

0 - 3 ouch! better do something else…

4 - 8 take action, now!

9 - 10 enjoy the perks!


If you like this test we invite you to like and share it.

Dr. Peter de Boer , irresistible branding

要查看或添加评论,请登录

Peter Guido de Boer PhD的更多文章

  • The 20th Century was the Century of Homo Economicus

    The 20th Century was the Century of Homo Economicus

    In this one-dimensional and meagre view of humanity, the material accumulation of wealth is seen as the primary…

  • No Action

    No Action

    Doing absolutely nothing for a while has a certain kind of appeal, right? Especially when you discover that ‘actively…

    1 条评论
  • The brand forgiveness factor: What’s your breaking point?

    The brand forgiveness factor: What’s your breaking point?

    Since 1986, I’ve been a big fan of Apple. I fell in love with their very first iMac, seducing me with its futuristic…

    1 条评论
  • Deep branding

    Deep branding

    We are entering a period of brand emancipation, where brands are becoming more and more rooted in their cultural…

    3 条评论
  • Brand innovation

    Brand innovation

    Brands can be vital and energetic or they can be tired and old — which one of these conditions your brand is depends on…

    5 条评论
  • Make your brand irresistible in 10 steps

    Make your brand irresistible in 10 steps

    If there is any bad news in this article it is for those who imagine and treat human beings as "Homo Economicus", a…

    1 条评论
  • 3 major steps of proposition building and brand positioning in a nutshell

    3 major steps of proposition building and brand positioning in a nutshell

    Before building your creative strategy, it is important to position your brand within a 360 degree proposition where…

    2 条评论
  • A creative strategy is much more than a campaign

    A creative strategy is much more than a campaign

    At BBDO and Saatchi & Saatchi, we always talked about the "big idea," the creative starting point for all advertising…

  • A short introduction to brand strategy

    A short introduction to brand strategy

    Branding is more than a logo, a slogan and an advertising campaign. Today, branding is about a company's story, values,…

  • How to reframe your thinking to delight your users

    How to reframe your thinking to delight your users

    At the best restaurant in the world, you can order a dish called "Oops! I dropped the lemon tart." This quirky dessert…

社区洞察

其他会员也浏览了