20 questions CMOs should ask before joining a startup

Five brilliant LinkedIn posts every CMO should read this week

1. Seema Amble - Phases of AI evolution in marketing

Generative AI isn't just about creating fun content like Pixar-style shorts with your pet or dream music collabs. It's revolutionizing the business side of things, especially in marketing.

2. Sam Jacobs - 20 questions to ask before you sign on the dotted line

Picking the right?startup can make or break an executive's career.

3. Ron Harnik - Hire ops first

If you're building from scratch, hire ops first. Marketing ops, revenue ops, all the ops.

4. Alon Even - Choosing a GTM motion

We have too many "something-led" in GTM. Because if you're in the early stages, you should focus on 1-2 GTM motions (so it’s only 1-2 “led”...).

5. Ed Fry - Managing effective marketing experiments

Often, marketing teams have long lists of ideas, swipe files, and perhaps some tooling, but experimentation isn’t really core to their day-to-day ways of working. The solution here is to setup some kind of process to put experimentation on rails. Here’s a framework you can stand up in an afternoon.

One request from me:

I'm looking for marketing leaders in the gaming industry who manage VIP teams with thousands of VIP players.