The 20 Minute PPC Work Week

Complete this weekly workflow to see results fast - in just 20 minutes a week!

1. Minutes 0-1: Check Bids and Budget 

  Raise bids on Keywords with strong performance, profitable conversion rates

  Lower bids on keywords that deplete your budget with low or no ROI

2. Minutes 2-4: Pause Poorly Performing Keywords

        Look for keyword outliers with: 

        Low ROI and /or 

        Low-Quality Scores

3. Minutes 5-9: Perform Keyword Research 

        Add new keywords to extend your reach 

        Identify negative keywords to reduce wasteful clicks

        Experiment with different keyword match types

4. Minutes 10-14: Optimize Ad Text

         Write new text for your worst two ads

         Try testing: 

         A new headline 

         Different call to action

         Dynamic Keyword Insertion 

5. Minutes 15-18: Improve Campaign Relevancy 

         Split your largest ad group into two smaller, more targeted groups

         Create a new, more targeted landing page

6. Minutes 19-20: Complete PPC Reporting

         Set goals for next month

         Show off your progress