20 min SEO Checklist You Need to Check Today!

PART 1: ONSITE SEO CHECKLIST

I use The Screaming Frog SEO Spider is a desktop program (PC or Mac) which analysis most of your website on-page SEO factors.

Title Tags- Search engines use title tags to understand if and how content on a page would be useful to a use

Duplicate Tags-Duplicate title tags confuse search engines that are trying to determine the relevancy of each page on your site.

Missing Title Tags-Because users and search engines use title tags to understand what a link is about

Long Title Tags-Title tag is longer than 65 characters, it may be cut off when it is displayed on a search results page. A fully visible title helps the user know exactly what the link is about

Redirects:Many sites allow users to visit them through different hostnames (https://domain.com andhttps://www.domain.com). It’s important that all of your hostnames direct to the same site. If they don’t, search engines may mistake your hostnames for two smaller sites instead of one big site.

check redirect like 301 and 307

Anchor Text-Anchor text is the clickable text of a hyperlink that leads to another page on a website. Like title tags, users and search engines use anchor text to help decide what the destination page is about. This makes for more efficient indexing and more relevant user browsing

 Broken Links-Broken links can negatively affect search engine rankings because they stop crawlers from indexing your site completely. This means less coverage and poor rankings. Broken links are also a poor experience for the user. If a user encounters a broken link, they may be discouraged from visiting other pages on your site.

Long URLs-Generally, the shorter URLs are the better. Since search engines display URLs as part of search results, long URLs may be cut off and deter users from clicking.

Page Not Found-Otherwise known as a HTTP 404 code, Page Not Found errors appear when a visitor tried to access a page on your site that does not exist (has been deleted) or moved. If moved, a 301 redirect would be the appropriate solution.

Too Many Links-Too many links can negatively impact how search engines assess the quality of the page, and make your site harder to navigate. Google’s Matt Cutts recommended that less than 100 links on a page is a good rule of thumb. While you won’t be penalized for going over a certain threshold of links, it comes down to the authority of your site. In short, the more links you have, the less authority (PageRank) will be allocated to each one.

Image Descriptions(Image alt text)-Image descriptions assist search engines with indexing your site’s non-text content. Incorporating appropriate keywords into your image descriptions or titles will allow those images to show up in search engine results, potentially driving additional traffic to your site.

Part 2: PERFORMANCE CHECKLIST

How fast your web pages load has a tremendous impact on user experience, conversion rates, and the number of pages that search engines can index. Introducing unnecessary friction into the user’s journey may cause them to abandon your site for another, reducing your conversion rates. Crawlers have designated crawl budgets, so the longer your pages take to load the fewer pages may get indexed.

Check with below tools and fix speed bug on your site

Mobile Site speed- You can check your Mobile site speed with google tools here

Web Page Speed Analysis- While there are lots of tools in market to check and analysis you web page speed i suggest which i use, -Page speed insight by google and GTmetrix both are free of cost.

Part 3: SECURITY CHECKLIST

Insecure Forms & checkout pages-When forms & payment checkout pages aren’t accessed through a secure connection (https), it can compromise the security of information visitors submit in forms on your site. Secure forms protect emails, passwords, and more from being intercepted by malicious individuals.

I mostly refer many SEO blog to get touch with latest trends on digital marketing so here is things i check before i start going to link building strategy

• The number of links to your pages
• The popularity of the sites linking to you
• The relevance of links to your pages – Does the anchor text include target phrases on your site?
• The linking history of the site linking to you (Spammy websites tend to link to each other)
• The freshness of the links to your pages
• Social shares – Are your pages linked to on social media platforms?

I hope it take no longer then 20 min to read. :)

Over to You-

Following this SEO Checklist will help you navigate the “must do’s” for an optimized website-Lastly and possibly most importantly, you should take the time to read the content on the page. Read it from the perspective of a user who just got to it from a search engine result. This is important because the content on the page is main purpose for the page existing. As an SEO, it can be easy to become content-blind when doing quick audits. Remember, the content is the primary reason this user came to the page. If it is not helpful, vistors will leave.

I am ready be available to Your #SEO Audit for your website and mobile app which includes a Technical SEO Audit + SEO rank checklist.

Vishal Solanki- SEO Analyst

[email protected] or book meeting with me here