There are 20 marketing tools to help you build your business.

1.?Sprout Social

This is because Sprout Social is the ideal command center for any company trying to turn its social media presence into tangible results Sprout, a social media management software, allows organizations to centralize their content schedule and assets. This enables you to produce and schedule content across several platforms, all perfectly timed to coincide with your followers' most active times.

2.?Loomly

Loomly's self-described "brand success platform" is a useful tool for small social teams that want to plan and collaborate on content. Content scheduling and brainstorming are made simple with built-in calendars, deadlines, and workflows. Loomly also curates new content ideas for users based on hot themes and Twitter conversations as an extra benefit. The simple, no-frills layout is simple to use and accessible to those who aren't particularly tech-savvy. The platform's low-cost appeals to small businesses and agencies wishing to manage their social media presence.

3.?Audiense

Audiense, for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media consumers. It'll be easier to create laser-targeted marketing campaigns and delve deeper into your clients' personalities if you do it this way. You'd be amazed at how much you can discover from social alone when it comes to demographics, personality traits, and more.

Email marketing tools

4.?SendGrid

SendGrid provides a comprehensive portfolio of email marketing services, many of which are user-friendly for both beginners and seasoned email marketers.

For example, the platform provides a variety of design possibilities, including visual, drag-and-drop editing, code, and a mix of the two. SendGrid also includes detailed deliverability and performance metrics, allowing marketers to see which messages are working well and which require improvement.

We're well aware that there are more email marketing options than we can count. The forever-free plan for up-and-coming businesses, as well as adjustable pricing that suits your demands as your list grows, are two major advantages of SendGrid.

5.?lemlist

Because the platform is largely focused on deliverability, lemlist stands out among our email marketing platforms. Lemlist is great for improving your existing campaigns since it emphasizes the optimum times to deliver your messages (and how often) for more opens and clicks.list might be an eye-opener in terms of how to warm up your list, rather than second-guessing your marketing efforts. Personalization tools make your outreach emails sound less spammy, and follow-up email sequences promote greater responses from cold prospects, among other benefits.

6.?Moosend

Moosend is one of our most user-friendly and cost-effective digital marketing tools, offering a surprisingly powerful email solution for individuals just getting started with email marketing. The platform includes codeless campaigns, simple automation, and easy-to-read reporting. Landing page elements such as mobile popups and countdown timers are only available to paid customers.

7.?Ahrefs

When it comes to brainstorming keyword ideas and ranking prospects, Ahrefs is the gold standard. The site explorer feature of the platform allows you to verify any URL's top organic keywords, as well as estimate how much traffic a competition receives for any particular search term. You may also determine a site's best-performing content and backlink sources. In conclusion, Ahrefs is an excellent tool for not only competitor monitoring but also ensuring that your existing content is search-friendly.

8.?Clearscope

The platform's sophisticated editor, which recommends keywords, headers, and readability to help you produce (or rewrite) high-ranking, well-balanced blog entries, is very beneficial for content authoring,Clearscope covers every corner and cranny of search optimization, whether you're starting from scratch or renewing your current blogs.

9.?SEMrush

SEMrush is another essential SEO tool that helps you to check the rankings of your top keywords while also looking for new phrases to rank for. The tool's analysis of keyword suggestions, difficulty, and variants is also helpful for coming up with content ideas and determining search intent.

10.?Unbounce

Unbounce is a fantastic tool for swiftly creating, editing, and testing new landing pages. A/B testing and variation analytics are built-in, so you can see which creatives, calls-to-action, and other page components are working (and which aren't). Even if you're not a designer, you can start with Unbounce's proven landing page templates and then customize them to match your needs. The platform's statistics show you which landing page variations are the most effective.

11.?Optimizely

Optimizely, which focuses on landing page experiments, combines graphic creation and audience targeting capabilities to allow you to swiftly perform tests on different parts of your audience. Fine-tuning your site for performance doesn't have to be a significant task with a no-code platform that allows you to test both major and little adjustments to your pages.

12.?Hotjar

The Hotjar platform keeps a visual record of your visitors' actions and behaviors in real-time. Through heatmaps that show where people are clicking (or aren't clicking). You can see what needs to be modified at a glance since it's synced to actual video recordings of your visitor's trip.

Lead enrichment tools

The majority of internet users fail to submit enough data after leaving your site, which has been widely established. Thankfully, there are business intelligence solutions available to assist you in better understanding your leads and highlighting critical information so that you may contact them once they've expressed interest. Lead enrichment solutions, which are especially useful for B2B marketing, boost your prospecting and outbound marketing efforts by providing a more holistic picture of your visitors.

13.?Clearbit

Clearbit develops an up-to-date profile of your prospects using 100+ sources, including Salesforce and other marketing platform data, to make your outreach activities run more easily. The company, job, and company size are just a few of the facts acquired. Rather than digging for information or relying on old data, the platform refreshes itself every 30 days to keep your data current. This allows you to prospect with confidence while also saving a significant amount of time.

14.?Datanyze

Datanyze, like Clearbit, reveals vital contact information about your on-site prospects to help you fill up your digital Rolodex. The tool also works well for LinkedIn prospecting by gathering social data on decision-makers.

Landing page and lead capture tools

15.?OptiMonk

The OptiMonk platform helps businesses to capture clients' attention and keep them from bouncing by using tailored pop-ups. The platform's behavior-based targeting ensures that your pop-ups don't have to be intrusive, with an emphasis on lead acquisition and exit intent messaging.

16.?Typeform

For marketers wanting to develop elegant, simple forms, Typeform is a streamlined solution. Typeform's intake forms, unlike more standard pop-ups, are genuinely elegant and don't feel like adverts at all. The platform's basic editor and straightforward embeds, as well as the option to build quizzes and interactive forms, are useful extras.

17.?MailMunch

MailMunch is a list-building hybrid email marketing and landing page solution that offers numerous appealing form kinds and emails to send to prospects once they've opted-in. You may segment your audience using the platform depending on things like how often they buy and their demographics. Furthermore, their goal-based form builder is simple to use and allows you to choose from a choice of themes.

Graphic creation tools

Visuals are an important part of social marketing and branding in general. Digital marketing tools like Canva have become the go-to for creating eye-catching pictures whether you don't have the funds for a designer or are running a DIY business.

18.?Creatopy?

Creatopy is a visual design tool similar to Canva, but with a few features tailored to marketers. The platform's design sets and brand kits, for example, allow you to collaborate with other marketers and keep your brand creatives organized. This is especially beneficial for agencies with several clients or social media profiles to manage. Meanwhile, the ability to update the same design in several forms (for example, desktop banner versus mobile) with a single click saves a lot of time.

19.?Visme

Visme's platform is primarily intended for the creation of presentations and data visualization. Visme is great for anybody who routinely publishes research on platforms like Twitter or LinkedIn because infographics and fresh data are among the most-shared types of material on social media. Aside from graphic design, the platform allows you to import data from external sources (such as spreadsheets) to make presentation building a breeze.

20.?Venngage

Venngage is another graphic design company that focuses on infographics. You may personalize your infographics as you like using spreadsheet imports and hundreds of chart setups. With dozens of built-in visuals to select from, you can customize any infographic to match your brand.