20 Lead Generation Ideas That Got 200,000 Leads For A Company

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As I was researching on lead generation campaigns, I came across this really cool article by CLOSE.io on how they achieved 200.000 leads using 20 ideas.

Here are the top 20 ideas

1. High quality is written blog content

The content we publish here on the Close blog has been the backbone of our lead generation strategy for going on five years now. But we weren’t always masters of content.

2. Educational or instructional videos

The majority of our written content here on the Close blog actually begins life as an educational video, filmed in just 10 to 20 minutes, selfie-style by Steli.

3. Audio content (podcasts and audiobooks)

Do you listen to podcasts? If so, it’s not a stretch to begin releasing your own episodes of a show that are geared toward building an audience and helping that community solve challenges in their business.

4. Books and eBooks

The eight books and eBooks Steli has written, have been some of our most successful lead generation ideas over the past few years, responsible for tens of thousands of new leads.

5. Downloadable guides

When it comes to lead generation, we treat our guides a little differently than books.

While books often tackle a broad topic at length, releasing shorter-form guides with more frequency, give us an opportunity to go extremely deep covering something more granular like the right B2B qualifying questions you should be asking your prospects.

6. Copy & paste templates

In the B2B world, everyone loves using successful templates as a starting point when learning a new skill, experimenting with different tactics, or looking for inspiration, making them a fantastic lead generation idea.

7. Joint webinars

Hosting webinars with related (non-competing) brands who share a similar audience as ours, is a brand new lead generation idea we’re employing that’s already paying huge dividends for us.

8. Online courses

Online courses are particularly unique as a lead generation idea today, because of the multiple different content delivery formats you can use within them, to connect with your audience and share value.

9. Host a virtual summit

During fall of 2017, we hosted The Inside Sales Summit, our very first virtual summit.

We recorded 55 video interviews with sales experts, leaders, bestselling authors and practitioners out in the field—for an epic week of content that dug into every possible facet of what it takes to be successful in the world of inside sales.

10. Launch a creative side project

Technically, our first virtual summit was a side project, and it performed well for a new lead generation idea we wanted to test our way into. 

11. Optimize (and scale) outbound connection requests on LinkedIn

LinkedIn can be a great lead generation platform—if you use it wisely and avoid sending spammy, irrelevant, generic template-driven messages like this…

12. Answer questions on Quora (and other communities)

The common thread with online communities like Quora, is that they’re destinations where your target market may already exist and be actively seeking solutions to problems you can help them solve.

13. Share long form updates on LinkedIn

If you haven’t seen them in your feed yet, long form updates are all the rage on LinkedIn these days, and they’re a surprisingly effective lead generation idea for the relatively small amount of time it takes to craft one of these styled posts.

14. Social listening and groups on Twitter, Facebook & LinkedIn

If you know the key terms and phrases associated with your target customers, social listening can be a very powerful lead generation idea for your business.

15. Leverage niche online communities

Just about every niche has an actively managed online community or two that can be used for relationship-building (and if you’re very careful, lead generation).

16. Speak at industry events and conferences

One of the best ways to build your personal brand and elevate your thought leadership within your industry, is speaking at local events all the way up to international conferences.

17. Get featured in major publications

I know, I know… who doesn’t want to be featured on Forbes, Fast Company and TechCrunch?

While it can be a tough equation to crack on a regular basis, we’ve been able to strategically position ourselves as an authoritative source for tactical advice on all things startups + sales through the hundreds of in-depth blog posts, videos and talks Steli has given. 

18. Go on local (or national) television

It’s safe to say that sitting on the couch with Ellen or being a featured guest on CNBC’s Squawk Box would drive some serious attention to your website the day the show airs.

19. Be interviewed on relevant podcasts and radio shows

If you didn’t originally discover us from content here on the blog, chances are high that you first heard Steli on a top startup podcast. He’s done dozens of interviews.

20. Host regular meetup events

Meetup events, whether primarily for existing customers or as a lead generation idea that’s designed to drum up interest for your product with a community that shares a common interest, can work incredibly well.