20 Digital Marketing Certificates That Will Help You Get Hired in 2022

Digital Marketing is an exciting field filled with talented experts who work hard to stay on top of the competition.

Hiring managers for digital agencies and companies now look for candidates who are up to date with the latest trends, tactics, and news. If you are trying to get your foot in the digital marketing door and not having any luck, it’s probably due to a lack of relevant skills on your resume. By spending time on gaining digital marketing certification, you will be up to speed with the trends and tools that are used in the best digital marketing agencies.

As a digital marketing agency working with clients across the country, we rely on top-notch talent to keep moving forward. Our experience shows that resumes with low-cost, but authoritative certifications help candidates stand out in 2022.

With thousands of courses and certifications all claiming the same benefits, it is almost impossible to find the best online marketing course that works best for you. That’s why we decided to put together a list of the best courses and digital marketing certification programs that produce real results.

Here’s our list of the best 20 Digital Marketing Certifications that will sharpen your skills and land you a job in 2022:

1) Google Analytics IQ Certification

As an aspiring digital marketer, you’ll soon learn that all facets of digital marketing revolve around “big brother” Google in one way or another.

You don’t need to be a marketing analytics wizard to find success in digital marketing. But it’s crucial to know how to measure campaign metrics as well as monitor KPIs to improve and scale marketing tactics. The Google Analytics Individual Qualification certificate displays to potential employers a working proficiency in Google Analytics for those that pass the final assessment of 70 questions.

2) Hootsuite Social Marketing Certification

Social media is a powerful tool, but also a very saturated space. This means employers look for candidates that are committed to continually learning and staying ahead of the game.

Hootsuite offers online social media marketing certification training for all abilities. You can choose to move from the introductory course all the way to an advanced social media strategy certification.

The Social Marketing Certification tests your knowledge of core concepts of social media marketing and demonstrates your abilities as a social marketing wizard. Prior to taking the 60-question online exam to earn the certificate, Hootsuite heavily recommends users start with the free social media training course.

3) Google Ads Certification

As we said before, you need to become very familiar with various Google tools.

A strong Google Ads campaign (sometimes known as adwords certification) can make or break your marketing plan. Most importantly, advertising on Google generates quick results for business looking to boost ROI.

Your certification is complete when you pass the Google Ads Fundamentals assessment and one of the additional advertising product assessments. As another requirement, you must score 80% or higher to pass.

4) HubSpot Content Marketing Certification

The HubSpot Certification covers 12 separate categories that will keep you up to date on best practices and research. They are the masters of the inbound methodology and knowing how to use the HubSpot marketing tool is essential in today’s world. This makes the program perfect for aspiring content marketers who want to understand the importance of content marketing and help companies boost marketing ROI.

HubSpot boasts various programs across the digital marketing spectrum and the best part of all is they’re free. The only thing holding you back is you!

5) Digital Garage: Fundamentals of Digital Marketing Certification

Google’s Digital Garage offers free tutorials on just about every digital marketing concept you can think of.

If you could only pick one certification program it would be Google’s Digital Garage with its wide range of courses.

The training modules are perfect for those looking to learn all of the basics in one place. Topics run from analytics and data insights to display advertising. Beginners looking to learn the essential core concepts of digital marketing and marketers that want to refresh fundamental skills will love the interactive layout and design of the courses.

6) YouTube Certification

According to YouTube, the Certified Program is committed to educating all creators and users on the platform. Tutorials provide you with the latest best practices as well as advanced industry-level knowledge. There are three separate courses to choose from, including channel growth, content ownership, and asset monetization.

Certifications are only available for qualified YouTube and Google Advertising partners. Once eligibility requirements are met, and you are accepted into YouTube Certified, you can go ahead and complete the program as a Google partner.

7) HubSpot Inbound Marketing Certification

Here we have yet another essential certification from the folks over at HubSpot.

Inbound marketing is a methodology designed to draw visitors and potential customers in, rather than just pushing a brand, product, or service. HubSpot is known as an authority in the inbound marketing space, and the certification is perfect for those that want to stay up to date on the best practices.

The course consists of seven modules that cover everything you need to know, including the fundamentals of inbound, creating buyer personas, and understanding the buyer’ journey.

8) Facebook BluePrint Certification

Facebook boasts 1.49 billion members worldwide, and 22 billion ad clicks per year. That makes the platform a popular option for businesses to reach their target audiences and drive brand awareness. Therefore, a competent digital marketer becomes even more valuable when proficient in advertising on Facebook.

As of now, Facebook’s program offers two different certifications – the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. These certifications are perfect a potential digital marketer looking to show off their Facebook advertising skills to potential employers.

9) The Digital Marketing Institute Certified Digital Marketing Certifications

Based in Dublin, Ireland, The Digital Marketing Institute offers several different courses and certification programs for digital marketers of all skill levels. These include The Digital and Social Selling Specialist, Certified Digital Marketing Professional, Certified Digital Marketing Leader, and Certified Digital Marketing Manager courses.

The courses range from 30 minutes to complete for a professional level program all the way up to two years for the Master’s level Certified Digital Marketing Manager course. We suggest starting out with the professional level Certified Digital Marketing program, which takes 30 hours to complete. Completion of the course displays a broad range of necessary digital marketing skills like SEO, Digital Advertising, Email Marketing, Social Media Marketing, and more.

10) Market Motive Digital Marketing Certification Program

Market Motive advertises its surfaces as a platform for “learning digital marketing from Silicon Valley-based industry experts.” It is now one of the best recognized online training program that has now been providing certificate courses and certifications since 2017. Their specific masters in digital marketing (digital marketing specialist) offers up 365 days of course access, 20+ hands-on projects, a certificate to show your experience. The curriculum covers advanced web analytics, advanced search engine optimization (SEO), Advanced Pay Per Click (PPC), and advanced social media. You can choose from separate membership plans to decide how you want to pay for the program.

11) HubSpot Email Marketing Certification

The HubSpot Email Marketing Certification course teaches aspiring marketers how to generate an email marketing strategy that will help grow your business, and maybe even your career. You’ll learn everything from contact management and segmentation to deliverables and analyzing email sends. By the end of the program, you should be able to structure an email marketing strategy that works for humans and provides you with the information you need. The entire course consists of 9 lessons, 27 videos, and 9 quizzes that result in a presentable certificate upon completion. Get started on this free course today!

12) The Unbounce Landing Page Course

Learn all about landing pages from Unbounce co-founder Oli Gardner in an actionable course. Follow along with step-by-step instructional videos in order to help you create your very own landing pages. The separate modules include landing page fundamentals, page architecture, call to action design, lead capture forms, landing page copywriting, and more.

We recommend this program for all entrepreneurs looking to increase conversions without spending any extra money. Best of all, the course is self-paced so you can complete it as fast or slow as you want.

13) SEMrush SEO Toolkit Course

The SEMrush SEO Toolkit Course will help you make the most of the SEMrush suite of digital marketing tools. The lesson plan includes 14 exclusive video lessons prepared by a team of SEMrush professionals consisting of modules like learning, building, and measuring on the platform. Best of all, you’ll become a proficient SEMrush SEO user in only 3 hours and the course is 100% free. Furthermore, users can study the materials and dive deeper into topics as well as quiz yourself on what you’ve learned.

14) BrainStation – Digital Marketing Certificate

BrainStation is essentially a tech-focused learning and certificate learning platform. Classes are offered online and at physical campus locations in Chicago, New York, Boston, Toronto, and Vancouver. Designed by industry experts, the program results in a full-spectrum of digital skills pertaining to brand strategy, social media, analytics, search marketing, and email marketing.

As an added bonus, you will work with industry tools like Google Ads, Google Analytics, and Google Search Console. Obtaining the certificate is rigorous and culminates with a capstone project that every graduate needs to complete.

16) Bing Ads Certification

You probably weren’t expecting to see anything related to Bing on this list, but the search engine still provides some value to online marketers.

While it is definitely not the largest search engine, Bing saw some growth stemming from its acquisition of Yahoo and integration capabilities with Microsoft digital marketing tools. Bing’s accreditation program teaches you how to maximize your ROI when advertising on the platform. Best of all it’s completely free!

To complete the certificate program, simply take the free courses at your own pace to prepare for the exam. You then have unlimited time to finish the free Bing Ads accreditation exam and obtain a score of 80% or higher to pass.

17) Quintly Social Media Analytics Course

You may run the best social campaign ever, but you’ll never be able to track or report your goals without a general knowledge of analytics.

This digital marketing course from Quintly Academy covers all of the basic principles of social media analytics that’s perfect for beginners or qualified marketers looking for a refresher. Quintly’s online course teaches you how to track and measure your performance goals on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, Instagram, and more.

19) Twitter Flight School Certification

Learn how to make a lasting impression on Twitter’s 330 million users with Twitter Flight School.

Twitter provides two separate ‘paths’ to help digital marketers gain traction and start advertising on the platform. The Marketing Leadership program is perfect for those looking to explore larger business opportunities on the social media platform. It consists of five 10-15 minutes courses, meaning the entire program takes approximately one hour to complete. The Executive Leadership course is for those looking to enhance their personal brand and takes only 10 minutes.

20) Copyblogger Certified Content Marketer

The Copyblogger Certified Content Marketer Program is the premier content marketing certification online but is only open at certain times throughout the year. To register for the program, you must submit your email to receive a notification when signups open, which is usually twice a year.

By completing the coursework, you become certified by turning in your content samples to be reviewed by professional writers. Once approved, you get your certification that does not expire.

You also have the opportunity to be listed in the Certified Content Marketer directory on their website and become eligible for master-level training (invitation only).

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