20 Customer Engagement Strategies for the Tourism Ιndustry

Similar to retail, customer engagement extends to every sector that entails meaningful interactions between a brand and its customers. With customer retention being always crucial, numbers show that a robust omnichannel philosophy is vital for any business. On average, 89% of customers remain loyal to brands that invest in customer engagement, whereas for companies that lack such aspects, the retention rate dramatically decreases to 33%. Normally, the tourism industry could not be omitted from that long list of enterprises dedicated to making consumers feel appreciated and taken care of.

New technologies brought profound competition to the tourism providers, thus making the need for differentiation all the more important. Once again, customer engagement strategies for tourism are playing a very important part in the cognitive and emotional decision-making process of every traveler that wishes to visit a new destination. With both direct and indirect benefits, tourism engagement can significantly increase a brand’s net sales and profit margin growth.

Moreover, the cultivation of meaningful relationships improves the visitor experience, their feedback, and their lasting loyalty. This article is dedicated to all the important strategies tourism professionals should take into consideration and incentivize them in bettering their marketing plans for higher conversions.

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