20 Best Subject Lines for Cold Emails that are a Sure Hit in 2019
Writing the best email subject line is tricky, especially if you are writing a cold email! Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? If you’re trying to make things flow and are in need of a good start for cold email for job examples or any other domains, we’ve got your back!
Mentioned down below are the 20 best cold email templates that we could come up with. These 20 best subject lines for cold emails are specifically are written after keeping in mind the aspects of Psychology, Marketing, and Human Resources, so you’re guaranteed to get the best chances of your email never getting lost in the receivers’ inboxes.
1. “A smarter/better [goal to be reached]”
Sometimes, all we need is a little motivation and direction. If you’re to receive an email that says that that’s what you’ll get the minute you click on it, chances are you’ll click on it right away. Give the people a little hope in the subject line, by intriguing them into believing you got a better idea than they did about a subject that they’re interested in. They’re hooked, you get your email read, everybody wins.
2. “I would love it for us to chat about [topic/idea]”
No matter what you’re expecting from this email subject lines for networking, if you’ve really taken the time and done your studies and homework right, you can expect wonders from this line. Why? Because inviting a person to talk about a topic of their interest, about something that they love to do and ultimately talk about is the best possible conversation opener, even in the online world, that you can adopt. It works wonders if you apply right in any situation.
3. “Here’s a free idea for [topic/problem]”
Something that is both free and helpful can be very hard to resist to, moreover when that something is addressing a painful point on your activity or a problem you’re facing. When offering something for free, you ultimately invite the receiver not only to learn something new, but you subconsciously make them add this “free idea” to their inventory. That translates to “no payment” for this one thing that could potentially make the person better, wiser about the topic that he’s interested in.
4. “Can I help somehow?”
Just as with the idea offering above, a person will always be interested and happy if you would offer to help, even if most of the times they don’t even need it. By asking if you can help him or her in the cold email subject line, you engage the target to open the message and see what is it that you can do about the situation that might be helpful to them. It works like a charm, as help is hard to find these days.
5. “Just a quick question about [goal/project]”
If we’re talking about eye-catching cold email subject lines, here’s one for you. If you really want to catch some attention and make the receiver click on your email, you can do that simply by mentioning that you have a question about a goal or a project that you both work on. You ask for help by asking the question, which people are not necessarily ready to provide, but are curious about the problems that you might have and so open the email.
RECAP Best cold email subject lines 1–5
1. “A smarter/better [goal to be reached]”
2. “I would love it for us to chat about [topic/idea]”
3. “Here’s a free idea for [topic/problem]”
4. “Can I help somehow?”
5. “Just a quick question about [goal/project]”
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6. “Allow me to [what you can apply to resolve a situation]”
When you offer to help someone in an email, the subject line must be personal. If you’re reaching for people that are having trouble with email response rates, for example, you have to let them know from the start that you mean business. By telling the receiver that you are the one that will do what it is that you’ll do, you instantly engage them and make them wonder. An example for this case would be “Allow me to triple your response rates in 2 weeks with this easy trick”.
7. “Change your position about teaming up with [your company]?”
When looking for that perfect man for a position that your firm is in desperate need to change, there’s nothing better to do than to ask a person for changing their mind for your benefit. You simply throw the ball in the candidate’s court and wait for their move. There’s nothing else to do, but to count on it and be sure to back your subject line with a good proposal in the actual email.
8. “Here’s a [bonus/benefit] for [receiver’s company]”
Regardless if you’re talking about strategies, guides, savings or other stuff, you can’t go wrong if you state what you can give out to the prospect’s company from the email subject line. Be specific about what you can offer the buyer, don’t just dangle words, but use few words with a strong meaning for them. The personalized style of the subject line will undoubtedly hook your buyer up and made him click away.
9. “‘I’m in love with everything about this email!’”
If you want people to have trouble not opening an email, go ahead and use the line above. It’s like a conversation opener that can be followed up with a joke, like in “Right, my son said that about it and he’s 4, but the truth is… ” and just go from there. You sometimes just have to get that attention at all costs, and yes, sometimes you will have to go to the land of “click bait” to make that happen.
10. “Where is the love?”
The above is just an example of a subject line that has to do with conformity and generalization. People have these structures embedded deep within their minds, so when they pop up, they can’t help themselves but react to them. Imagine you’re scrolling down the emails list and see the question above, or something like “Have you ever seen the sunshine?” If you’re not a soulless person, you will definitely click on it right away.
RECAP Best cold email subject lines 6–10
6. “Allow me to [what you can apply to resolve a situation]”
7. “Change your position about teaming up with [your company]?”
8. “Here’s a [bonus/benefit] for [receiver’s company]”
9. “‘I’m in love with everything about this email!’”
10. “Where is the love?”
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11. “Did you managed to get what you were looking for?”
This line is usable just as a follow-up from a previous email to a possible website subscriber or visitor. When they’re clearly looking for help in solving a challenge or a problem that they have, all you have to do is ask them how can you help them, how can you be of service for them. If you have a strong product or service that you describe in the email, you will get a new client for sure.
12. “[Friend/connection/relative] recommended I get in touch with you!”
There are very few things in the online and the offline world that are more powerful than actual referrals. If the case is that you actually share a friend, acquaintance, relative or colleague with your prospect, make sure you put that person’s name in the next email subject line that you send to them. You have the best chances to find a compelling behavior with the receiver of the email if he or she trusts your referral.
13. “[NAME], you have [X] options to get started”
One of the best cold email templates that we could find is the one above. When you present someone with options, number them and call the receiver by name, you have all the ingredients in play for a certain click. In the email, point out a few of the bullet points on how the two of you can start up your collaboration. It can be an offer, a Skype call, maybe an opportunity to upgrade a service or product for current collaborators or customers and so on.
14. “This is how [PROSPECT’S COMPETITION] gains his [HUGELY-SUCCESSFUL PROFIT]”
There’s nothing better than learning a secret for free, especially when you’re talking about a competitor that is currently going by its business a lot better than you. This is where the subject line above shines! By promising to reveal secret techniques and modes of operations about a competitor of your prospect, you are basically allowing them a sneak-peak inside that competitor’s company, behind closed doors or safely stored documents. The best of a benefit you can put in the subject line, the better are your chances for a response.
15. “You’re not alone!”
Although not your common subject line, this unusual expression works the best on a more than one level. Hard to pass by, intriguing and mysterious, the line comes with an opportunity for the prospect to talk about his pain point from a totally human attitude, addressing the issue with a real perspective on life and everything else, not just in a technical way. The best example would be to use actual stories of your previous customers to show the future buyers that your product or service helped a lot of people before them and can surely help them solve their problems or challenges as well.
RECAP Best cold email subject lines 11–15
11. “Did you managed to get what you were looking for?”
12. “[Friend/connection/relative] recommended I get in touch with you!”
13. “[NAME], you have [X] options to get started”
14. “This is how [PROSPECT’S COMPETITION] gains his [HUGELY-SUCCESSFUL PROFIT]”
15. “You’re not alone!”
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16. “Should I leave? Should I stay?
People are unpleasantly moved by scarcity. People tend to react to uncertainty. When presented to them. a question like the one above makes people desire answers. “Why is he asking me that? What’s with the uncertainty. I can’t do uncertainty, it makes me stressed/anxious/uneasy!” You most probably have been put in this position and, more often than not, you succumbed to at least see what’s all the situation about. When you challenge the prospect with the possibility of you walking away, you got his attention.
17. “Here’s that article we talking about at [MEETING/PLACE]”
This kind of subject line works when you previously met the person you are about to send the email to. Make a courageous statement in the line, allowing the prospector to remember the place where you previously met him, and then engage his or her interest by saying something about an article that you both talked about at the meeting. Before providing the article though, make an introduction about how you relate to it and how your services may help the receiver.
18. “[NAME], you free on [DATE/HOUR]? This is urgent!”
Grabbing someone’s attention is all about giving him an opportunity to use the time wisely. Use time as a tool for urgency, even if that might not be the actual case. When people are given deadlines, especially when scrolling through emails, they will surely go ahead and check what’s that about. Time management is important, everybody knows it, so your prospector will want to check out why is it that you ask for it and doing so in an urgent matter.
19. “Hi [NAME], just a quick request”
The secret behind this subject line is the word “quick”. When sending emails to people that are always in high demand, you’re best to assure them that your email is short and sweet, and what better way to do that than mentioning it in the subject line? Adding the name also shows that you’re serious but personal about the matter, so it will tell your prospect that, although he’s hard at work on stuff, he has to open the letter.
20. “[NAME], I’m really disappointed… “
If you feel like everything else is failing in a relationship with someone, it’s time to really get emotional. Naming the correspondent and then using a powerful affirmation like you were really disappointed, although you’re not bluntly telling him that it’s him you’re disappointed about, sparks a lot of interesting feelings inside the receiver. If he seems like he’s no longer into what you’re working on, the best thing for you is to find out if that’s the case or not.
RECAP Best cold email subject lines 16–20
16. “Should I leave? Should I stay?
17. “Here’s that article we talking about at [MEETING/PLACE]”
18. “[NAME], you free on [DATE/HOUR]? This is urgent!”
19. “Hi [NAME], just a quick request”
20. “[NAME], I’m really disappointed… “
Easily send and track your cold emails !
Hope you like this curated list of best subject lines for cold emails and find it useful. We will keep on updating this list with time, until then if you have a subject line that you believe should be on this list, then please do share it with us in the comment.
Originally published at https://www.saleshandy.com on February 6, 2018.