20 Best Practices to Boost Your Lead Capture Forms

As the struggle for client attention and loyalty continues, a well-designed lead capture form may tilt the scales in your favour. A good lead capture form will funnel prospects into your funnel so you can nurture them into paying clients (typically on autopilot).

With many elements to consider, you could ask which methods give the most considerable advantage. If you want to improve the way you collect leads, you'll need to understand the finest tactics and processes for developing the ultimate lead-capture forms.

Key Takeaways

●??????Because most consumers dislike forms, the best performing ones are aesthetically attractive, brief, and simple to complete.

●??????Industry best practices differ, but giving useful incentives and personalising your forms are effective methods to enhance completion rates.

●??????Users may be encouraged to complete your forms by using consent checkboxes, games, and conversational design.

What Is A Lead Capture Form??

A lead capture form is a tool that businesses use to collect contact information from visitors to their websites. This form, which is commonly featured on websites and landing pages, collects a visitor's name, email address, and other pertinent information.

This data is then saved and utilised to convert them into a paying customer.

What Should a Lead Capture Form Include??

Regardless of their design, style, or format, good lead capture forms should always have the following:

●??????The term "electronic commerce" refers to the sale of electronic goods

●??????Option for a visitor to opt-in to receive future marketing or promotional messages from a business using form fields (or something similar)

●??????A clear call to action (CTA) to submit the visitor's information

●??????When the form is submitted, a follow-up system (typically automated) is launched

How Do You Create a Lead Capture Form?

Follow these four steps to design a lead capture form that will help your lead generating efforts:

Step 1: Make a plan

The planning step is when you'll decide your goals and the purpose of your lead capture form. Consider the information you want to collect and the sort of form that will assist you in doing so. With a clear plan in place, acquiring leads and reaching your company objectives will be a lot simpler.

Step 2: Design?

You have many alternatives for generating a lead capture form with form-building tools provided by platforms like?HubSpot?or?Popupsmart?, as well as online templates. Whatever you decide, keep the following points in mind:

What will your form look like??

Choose your lead capture form's elements carefully since factors like colours, typefaces, and buttons have an impact on how prospective consumers engage with it. For instance, your lead capture form should stand out and have enough of white space to boost visibility rather than blending into the backdrop.

You should talk to a web designer about your forms since they will be aware of effective colour theory and other design features that appeal to users.

Where will you place it?

Think about whether your lead capture form requires a separate landing page or if a pop-up window or sticky bar would work better. The important thing is to make sure that your form is clear and improves user experience.

It is strongly advised to place your form above the fold or immediately under a headline. However, there are situations when a below-the-fold strategy is preferable (such as when a visitor needs more information about your business or offer before signing up).

Step 3: Test and Launch

Use A/B testing on your headlines, CTAs, and offers to get a sense of what your audience reacts to. Additionally, testing radically various form designs is a fantastic idea. You could discover that your audience like them when the trend toward more unorthodox shapes gets traction.

Step 4: Optimise

Once you have a sufficient amount of information, employ analytics software to monitor the effectiveness of your forms. Take into account factors like the quantity of completions, the speed of completion, and important drop-off spots. To increase conversions and stay current with trends, you should be continuously optimising your forms.

Top 20 Best Practices for Using Lead Capture Forms

To help you improve your lead generation efforts, we've compiled 20 of the top lead capture form practises. Let's start now.

1. Simplify your forms

Customers dislike paperwork and are already reluctant to divulge their personal data. So, adding further complexity to your forms just leads to form abandonment. Because of this, it's usually a good idea to make things straightforward and organise form fields in order of difficulty. Conversions rise as a result of the decreased cognitive strain.

2. Make some fields optional

The information you want and the simplicity of the form's completion should be balanced in an effective lead capture form. To minimise form abandonment, ask for just the information that is absolutely necessary and make certain form fields optional.

3. Use multiple forms?

Implement several forms to raise your lead generating rates. Make first sign-ups short and simple rather than providing them a lengthy form to fill out. Later, ask them to complete a form with further details.

4. Personalise your forms

Create personalised lead collection forms to increase participation and conversion rates. You're likely to experience higher conversions if you vary your offers in response to visitor interests, traits, or where they are in the buying cycle.

5. Use multi-step forms

More information may occasionally be required than just a person's name and email address. When this occurs, think about segmenting your form into different phases and including a reward at each one. Multi-step forms have?87% higher conversion rates, which makes them incredibly efficient.

6. Enhance your forms with progress bars

A progress bar added to a multi-step lead collection form lets users see how much information has been entered so far and how much more remains. This is less intimidating than a long form, and the psychological phenomenon known as loss aversion encourages users to fill it out.

7. Use smart forms??

Conditional logic is used by smart forms to conceal or show specific fields or queries to users. Potential leads are presented pertinent questions or fields based on their responses, enabling you to better understand and categorise them.

Smart forms have the added benefit of reducing cognitive strain on users by avoiding fields that aren't essential, which encourages people to fill out the form completely in addition to collecting more precise data.

8. Create mobile friendly forms

It's more crucial than ever to make sure that all website components are optimised for mobile consumers as mobile usage continues to grow. Focus on creating lead capture forms that are simple to browse and complete on mobile devices to increase conversion rates.

9. Use compelling CTAs

Your CTA should be well-written because it is what persuades a visitor to fill out your form. To increase conversions, avoid using terms like "submit" or "subscribe," which have been shown to decrease them. Instead, use action words and power phrases like "get started" or "download free."

10. Keep up with changing consumer needs

To develop successful lead generation methods and lead capture forms, you'll need to stay up with changing customer demands. Don't become complacent; instead, regularly review and tweak your strategies.

11. Use standalone lead capture pages

Dedicated landing pages offer higher conversion rates than pop-up ads or lead capture forms integrated directly into the pages of your website. In actuality,?landing pages may convert visitors at rates of up to 23%, compared to pop-ups' 3% conversion rate.

12. Use event-triggered forms

Lead capture forms that are activated by events are a fantastic method to improve customer satisfaction. These forms are intended to appear at predetermined periods, such as when a visitor navigates to a specific page or stays on a page for a predetermined period of time.

13. Use value-first wording

A potential buyer should be able to see the advantages of filling out your form. Use value-first language, then, to increase conversions. Consider using the phrase "Generate thousands of quality leads with this free 12-page e-book" in place of, for instance, "Free 12-page e-book on lead generation."

14. Use videos to boost conversions?

Videos are an interesting approach to communicate crucial information. A brief explanatory video can increase engagement and conversions on your lead capture page.

15. Make your forms conversational

Create a conversational form to capitalise on the potential of conversational marketing. This kind of form asks a visitor one question at a time, just like a real face-to-face interaction would. Visitors are more likely to fill out the form when using this method since it feels more natural.

16. Create more secure forms

Assuring site visitors that their information will be kept secure will improve the probability that they will fill out your form. Utilising CAPTCHA to keep your forms secure and free of spam is one approach to do this.

17. Make your forms look less like forms

Performance is typically greater for forms that don't feel like forms. Therefore, to increase lead generation, experiment with intelligent interactive forms, sizable clickable pictures, progress bars, toggle sliders, and other components.

18. Try gamification

Another excellent strategy to boost lead generation from conversions is gamification. Visitors are more likely to play and provide their contact information to collect a reward if you include lucky wheels, slots, scratch cards, and other gaming components in your lead capture forms.

19. Include your privacy policy

A privacy statement is necessary for legal reasons. Beyond that, though, including one to your form aids in building rapport with potential prospects. Simply adding "we won't spam you" or "we value your privacy" to your form can do this. Take into account integrating social proof to your forms to increase their trustworthiness.

20. Include a consent checkbox

Giving potential clients the option to agree to receiving promotional and marketing messages from you is crucial. This guarantees clients that you won't misuse their personal information and also ensures that you are in compliance with the majority of privacy regulations.

How Do You Capture Leads Quickly??

You're well on your way to being able to gather leads rapidly now that we've discussed how to make a fantastic lead capture form. Your traffic generation and lead acquisition activities must be coordinated for this to occur.

This entails 1) having a thorough grasp of your target market and how to draw them in, and 2) developing a painless lead generation process. Basically, you'll have to:

Define your lead generating objectives

Take into account your industry and the kind of leads you wish to produce. The prospect's name and email address may be all you need if you're creating a mailing list. However, if you're offering highly customised items, you might require more details to qualify your leads.

Understand your audience

Finding the requirements and problems of your ideal consumer is the next stage. What do you have to give them? What's more, how can you persuade others to accept your value proposition? To determine the main traits of your most lucrative categories, analyse historical sales data and undertake consumer research using analytics tools like Google Analytics.

Create irresistible offers?

You can create compelling offerings after you know what your audience needs. High-value lead magnets, free trials, discounts, freebies, and other valuable resources that your audience would be happy to swap their contact information for are examples of irresistible offers.

Leverage your best performing channels?

You need to determine how to get in touch with your audience once you've outlined the specifics of what appeals to them. In order to start the lead capture process, it is important to create the correct campaigns for the relevant channels and then drive that traffic to well-designed landing pages.

Make the process of capturing leads seamless

Only half the fight is won by directing traffic to your website and landing pages. What will convert visitors into prospective leads is developing a wonderful user experience and as little friction as possible during the lead collection process.

As mentioned in earlier sections, the following are the main points to concentrate on:

●??????Excellent website design

●??????Captivating copy

●??????Simple CTAs

●??????Effective lead capture forms

Final Thoughts

A strong lead capture form is a crucial component of any effective marketing plan. Keep your lead capture forms in top shape by routinely analysing and optimising them for a competitive advantage. You may maximise your profits and expand your business by concentrating on the calibre of your lead collection forms and the efficacy of your follow-up processes.

If you need help you with your landing pages and capture forms contact purpleplanet>>