20+ Best Amazon Hacks Every Seller Needs to Know For Marketplace Domination

Ever wished for a magic wand to skyrocket your Amazon sales? These hacks are the closest thing to it!

Main Image Optimization

How: Use high-quality images, showcase product features, depict real-life use, and highlight unique selling points. Continuously test and optimize.

Why You Need It: A compelling main image can significantly increase your click-through rate (CTR) and drive more conversions and sales.

Skip This And You’ll Lose: Neglecting to optimize your main image can result in low CTR, poor visibility, and missed sales opportunities.

Where To Get More Information: here and here.

Remarket Banned Products

How: Relaunch banned products by removing negative keywords and checking if relisting or relaunching in a different category is possible. Ensure necessary licenses/certifications are in place.

Why You Need It: Reviving banned products can turn dead inventory into profitable assets, tapping into new markets and increasing sales.

Skip This And You’ll Lose: Failing to remarket banned products means missing out on revenue and wasting valuable inventory.

Where To Get More Information: Seek guidance from Amazon Seller Support or experienced Amazon consultants.

Incremental Indexing

How: Use Incremental Indexing to boost specific keywords organically. Identify and update keywords in positions 30-60 to rank higher. Update your title with relevant keywords, avoiding stuffing. Confirm ads target these keywords and track placement using tools like Helium 10 or manual Cerebro lookup.

Why You Need It: Incremental Indexing is a part of continuous SEO effort that improves product visibility by boosting keyword rankings. Strategically updating titles and targeting keywords increases chances of appearing in searches.

Skip This And You’ll Lose: Neglecting Incremental Indexing means missing opportunities to improve visibility and sales. Not optimizing titles and targeting keywords can lead to being overshadowed by competitors.

Where To Get More Information: Watch this video.

Utilizing Amazon Parentage for Better Product Visibility

How: Group similar products with slight variations together, such as different colors or sizes. This keeps customers engaged and helps them find alternative options easily. For accounts with messy catalogs or old out-of-stock listings, propose grouping similar products to the client for approval.

Why You Need It: Building parentages improves product visibility and ranking on Amazon. Grouping variations together makes it easier for customers to find and choose products, leading to increased sales and customer satisfaction.

Skip This And You’ll Lose: Neglecting Amazon Parentage means missing out on opportunities to improve product visibility and sales. Without grouping variations, your products may be less discoverable and less likely to convert.

Where To Get More Information: Tutorial video

Use A+ Content Product Grid to Increase Average Order Value (AOV)

How: Add a product grid to showcase related products or variations. Cross-link complementary products. Display different angles or variations. Include comparison charts to highlight differences and benefits.

Why You Need It: Increases the likelihood of customers adding more items to their cart. Enhances the overall shopping experience by suggesting complementary products.?

Skip This And You’ll Lose: Missing out on upsell opportunities. Losing potential revenue from customers who might have purchased additional items.?

Where To Get More Information: Watch this tutorial.

Utilize YouTube influencers to promote your products

How: To find YouTube influencers, use Google Search with the format "https://www.youtube.com/ amzn.to [your keyword]" and look for videos containing affiliate links. Then, find the influencer's contact information on their YouTube channel under "Channel Details" -> "view email address".

Why You Need It: Influencers can drive high-quality external traffic to your listings, improving your ranking and conversion rates.

Skip This And You’ll Lose: Neglecting to tap into influencer marketing means missing out on a valuable source of potential customers and increased visibility for your products.

Use Product Inserts To Collect Emails

How: Include product inserts in your Amazon packages, offering incentives like lifetime warranties or QR code incentives for SMS and email collection. The design should be visually appealing and attention-grabbing (e.g., resembling a scratch-off lottery ticket). The insert should clearly explain the benefits of joining the email list and include a call to action for signing up on a landing page.

Why You Need It: Product inserts can help you follow up with customers, send them offers, and collect user-generated content (UGC).

Skip This And You’ll Lose: Failing to include product inserts means missing out on valuable opportunities to engage with customers and build brand loyalty.

Where To Get More Information: Insightful video to watch

Use Product Inserts To Reduce Returns

How: Use product inserts to educate customers on how to use the product correctly, reducing the likelihood of returns. Offer valuable tips and instructions that enhance the customer experience.

Why You Need It: Reducing returns is crucial for maintaining high seller metrics on Amazon. By providing clear instructions and value-added information through product inserts, you can minimize return rates and improve customer satisfaction.

Skip This And You’ll Lose: Without clear instructions, customers may misuse the product, leading to returns and negative reviews. Failing to use product inserts as a tool for customer education and engagement can result in increased return rates and decreased customer loyalty.

Where To Get More Information: Check out this post from intelliRANK Agency.

Clone Best-Seller Products

How: Duplicate a best-selling product by creating a new listing with a new UPC code, achieved by placing a sticker with the new UPC on the original product, creating a duplicate listing.

Why You Need It: While there are potential issues that may arise from this strategy, it can help Increase sales potential by doubling exposure on search results and targeting specific customer segments with tailored descriptions, titles, and images.

Skip This And You’ll Lose: Missing out on maximizing exposure and sales for best-selling products, losing to competitors who are utilizing this strategy.

Where To Get More Information: Post Purchase PRO claims and promotes this Creative Cloning strategy and they published a video where they discussed this in detail.

Utilize Day Parting In Amazon Ads

How: Utilize Day Parting in Amazon ads to analyze which days and hours have high orders, helping to optimize bid modifications and ad performance.

Why You Need It: Helps identify patterns of increased sales or traffic on specific days or times of the week, allowing for more targeted and effective advertising strategies.

Skip This And You’ll Lose: Without utilizing Day Parting, you may miss out on optimizing your ad spend and targeting, potentially losing sales to competitors who are leveraging this strategy.

Where To Get More Information: Watch here

Aggressive Price Drop

How: Implement an aggressive price drop strategy on Amazon for a period of two weeks to increase conversions. This involves identifying areas where competitors are priced more aggressively and adjusting your prices accordingly to gain more sales.

Why You Need It: By temporarily lowering prices to be more competitive, you can attract more customers and potentially increase sales volume. This strategy can also help you assess the impact of pricing on conversion rates and sales trends.

Skip This And You’ll Lose: Without using an aggressive price drop strategy, you may miss out on opportunities to increase sales and compete more effectively with other sellers. This could result in lower visibility and fewer conversions on Amazon.

Where To Get More Information: Learn about my easy pricing tips.

Research And Analyze Competitor Performance

How: Use tools like Xray to analyze competitors' sales and activity based on search terms. Download and format data for clarity, focusing on key metrics like sales rank, reviews, and pricing.

Why You Need It: Competitor research is crucial for understanding market trends, identifying opportunities, and refining strategies to stay competitive on Amazon.

Skip This And You’ll Lose: Neglecting competitor research can lead to missed opportunities, ineffective campaigns, and reduced competitiveness on Amazon.

Where To Get More Information: Check out Abeer Jawaid’s post about using Social Listening to monitor the competition.

Diagnose Sales Dip

How: Use a checklist to diagnose the cause of a sales dip. Check for listings that have been removed, category changes, BSR fluctuations, PPC issues, brand registry problems, stock outs, stranded inventory, seasonality effects, buy box loss, and negative reviews.

Why You Need It: Identifying the cause of a sales dip helps you take corrective action quickly, preventing further losses and maintaining your Amazon performance.

Skip This And You’ll Lose: Ignoring the reasons behind a sales dip can lead to prolonged periods of low sales, decreased visibility, and potential account issues on Amazon.

Where To Get More Information: Here is the checklist to use to find out the cause of low sales.

Nurture Your Audience Even Before Launching Your Product

How: Boost your product launch by utilizing a similar product to pre-build and refine your audience before your actual product is available. Switch the placeholder product with your own after nurturing the audience for a period.

Why It's Important: Having a strong organic ranking is essential for cutting advertising costs and increasing return on investment. By pre-optimizing with a related product, you can create a highly engaged audience with a high likelihood of purchasing your product, leading to better conversion rates and faster profitability.

What Happens if You Don't: Failing to pre-load your launch with a prepared audience could result in higher advertising expenses, less effective targeting, and a slower return on investment. Leveraging another product allows you to start with a well-targeted audience, increasing your chances of success.

Where to Learn More: Read this post fro Kevin King

Diversify Your Sales Channel

How: Diversify your sales channels by leveraging your own Shopify store and building a strong email list. Use affiliate links for related products to pre-build and refine your audience before launching your own product, optimizing your Google Ads audience.

Why You Need It: Diversification reduces reliance on Amazon and opens up new avenues for growth. Having your own store and email list gives you more control over your brand and audience, leading to better long-term stability and profitability.

Skip This And You’ll Lose: Neglecting to diversify could leave you vulnerable to changes in Amazon's policies or competition. Relying solely on Amazon limits your growth potential and puts your business at risk.

Where To Get More Information: Here’s a video where I explain this in detail. Jon Elder?also shares his insights in this post below.

Network With Other Sellers

How: Engage with sellers on Twitter, Discord, and Zoom. Direct message, join groups, and create chats to share insights and questions.

Why You Need It: Networking provides valuable knowledge, updates on trends, diverse perspectives, and a supportive community.

Skip This And You’ll Lose: Neglecting networking means missing out on growth opportunities and staying competitive.

Where To Get More Information: Learn more from Corey Ganim.

Here are some additional quick Amazon hacks for boosting brand store followers with Amazon FBA:

1. Brand Tailored Promotions: Target card abandons, high spend customers, and potential new customers with tailored promotions to boost store followers.
2. Follower Promotions on Product Listings: Offer discounts on product listings to attract followers. Clicking the "shop items" button reveals all items included in the promotion, typically the whole brand.
3. Enable Social Posts: Following a brand on Amazon enables users to see social posts and allows them to show on other detail pages, attracting free traffic from competitors.
4. Set Up Brand Follower Promotions: Set promotions for any percentage between 10 and 50 percent, with a budget, start date, and end date. Customers can redeem the promotion on one or more products, with additional terms and conditions.
5. Email Campaigns for Followers: Send emails to current contacts offering discounts for following the brand on Amazon to increase followers.
6. Seamless Promotion Redemption: Brand Tailored Promotions make it easy for customers to redeem promotions without entering a code, leading to a seamless experience like using a coupon.