20 Actionable Strategies for a Powerful LinkedIn Presence

In order to have a well-rounded LinkedIn presence, take advantage of these 20 features. LinkedIn success isn't based on doing just one thing. LinkedIn is an ecosystem that must be filled with multiple touchpoints and styles.

Want more success? Take more action. It really is that simple.

Need help with any of these items? DM me or leave a comment.

1. Personal profile: Turn on every feature available to you. Use "add section" to turn your profile into a lead magnet. It should be your showcase for your professional brand, experience, skills, and accomplishments.
2. Company pages: Create a dedicated page for your business to share updates, news, and content.?
3. LinkedIn Live: Host live video broadcasts to engage with your audience in real-time
4. LinkedIn Audio Events: Host live audio-only broadcasts to engage with your audience in real-time.
5. LinkedIn Videos: Upload pre-recorded video content to your profile or company page.
6. Be on the lookout for the new “Video Only Feed” - You may already have access. It is designed to be similar to TikTok but with a business focus. Get ready to start producing short-form videos!
7. LinkedIn Groups: Join or create communities based on shared interests, industries, or professions to network and share content.
8. LinkedIn Events: Host and attend virtual events, webinars, and conferences.
9. LinkedIn Learning: Access a vast library of online courses to upskill and showcase your expertise.
10. Commenting consistently: Commit to commenting on at least 5 posts a day.
11. LinkedIn Sales Navigator: Identify, engage, and build relationships with potential clients or customers.?
12. LinkedIn Messaging: Connect and communicate with your network through direct messaging.
13. LinkedIn Newsletters: Publish regular newsletter content to subscribers directly on the platform.?
14. Reach out to your LinkedIn Newsletter subscribers
15. LinkedIn Polls: Create polls to gather insights, engage your audience, and spark discussions.
16. LinkedIn Recommendations: Give and receive recommendations to build credibility and social proof.
17. LinkedIn Endorsements: Endorse others,? Highlight your skills, and get endorsed
18. LinkedIn Notifications: Check these every day and take action when called for. Stay informed about your network's activities, mentions, and engagement with your content.
19. LinkedIn Collaborative Articles - start contributing and earn a Top Community Voice Badge?
20. LinkedIn Analytics: Measure the performance of your content, profile, and company page to refine your strategy.

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