12 TVREV Originals to Tickle Your Fancy

The only way to survive is to have a sense of humor” - Bob Newhart (RIP)

In a 7-day stretch that included an assassination attempt and RNC re-coronation of America’s 45th POTUS, a party revolt on its 46th, a meltdown of the internet: we still saw no signs of a usual TV summer slumber.

Likewise, TVREV’s analysts and contributors remained on fire this week—

• Provoking the Emmys, Disney and CTV fanboys
• Exploring AI and how it's changing contextual targeting, commercial productions and shopping
• Cranking out original research and data about TV viewing you will find useful.
• Sliding in jokes, where possible, of course.

ENJOY ALL AND THANKS FOR BEING HERE!

TVREV ORIGINALS

Is CTV Not As Great As We Thought?— Mike Shields

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit.

Does Local Sports Media's Future Lie in the Stars?— Tim Hanlon

A first-of-its-kind deal to bring live streaming games of a major professional sports team to fans at no cost could be the death knell for RSNs.

Disney Has Netflix Envy, WNBA Strikes Gold — Alan Wolk

Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.

How Vica Helps Local Advertisers Leverage AI to Get in the TV Game — Jessika Walsten, Alan Wolk

The billion dollar TV ad market can welcome new companies thanks to exciting new innovations, says media veteran Michael Shields .

The Emmys Need To Get Out Of Their Own Way — Alan Wolk

While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.

How Does AI Make Advertising More Engaging? Rohan Castelino Explains Context to a Teenager — Rio Damata

IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising.

Big 4 Networks Show Significant Primetime Ad Reach Boost In H1 — John Cassillo

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

Not All Content Is Created Equal — Alan Wolk

KERV Interactive CRO Jay Wolff explains why everyone should “KERV it” and why attention metrics are so important.

The Disney+/Hulu Combo Platter: Ultimate Churn Solution Or Too Much Of A Good Thing? — Brandon Katz

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

Cable News Programs Rise Over Weekend — John Cassillo

Weekend coverage on Fox News drove watch-time increases for many of its top programs (especially those typically airing during weekdays only).

‘Measuring’ The Difference At Cannes This Year —Bob Ivins

Telly ’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.

Paramount’s Anne Becker Sees AI As Human Potential Amplifier In Marketing — TVREV

Known for her background as a journalist and passion for documentary storytelling, Anne Becker has a unique perspective on leveraging AI to enhance human capabilities in marketing.

?NEWS TO PERUSE

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Across the Industry:

• WNBA Strikes It Rich With $2 Billion in Media-Rights Deals - Dennis Young [Front Office Sports]
• How Disney Is Trying to Be as Addictive as Netflix - Robbie Whelan and Jessica Toonkel [Wall Street Journal]
• Warner Bros Discovery drafts break-up plan - [Financial Times]
• NBCU Claims Growth in Upfront Advertising Sales - Jon Lafayette [Broadcasting & Cable]
• Ad Sales Projected to Make Up 28% of Streaming Revenue by 2028, New PWC Study Finds - Jennifer Maas [Variety]
• Outbrain is closing in on deal to merge with Altice-owned adtech company Teads - Lara O’Reilly [Business Insider]
• 75% Of All CTV Transactions Are Programmatic - Victoria McNally [AdExchanger]

Mike’s Media Picks:

• Peter Naylor is Latest Senior Ad-Sales Executive to Exit Netflix - Brian Steinberg [Variety]
• A Primer On The DOJ’s Upcoming Antitrust Trial Against Google — Sarah Sluis [AdExchanger]
• Here's What NBCU Is Charging for the First Programmatic Olympics — Bill Bradley & Catherine Perloff [Adweek]
• Brian Lesser returns to GroupM with an expected focus on advancing tech — Michael Bürgi and Ronan Shields [Digiday]

Hanlon’s Local Links:

• With Chevron Gone, NAB Pushes Appeals Court To Overturn Caps - [RadioInk]
• Knicks' James Dolan Criticizes NBA's Revenue Sharing, New Media Deal - Adrian Wojnarowski [ESPN.com]
• How APMC Landed Revolutionary Deal To Stream Dallas Stars Games For Free - Lia Assimakopoulos [Dallas Morning News]
• A Year In, Scripps’ Risky News Initiative Builds Trust … And Doubt - Michael Stahl [TVNewsCheck]
• Zeam: Turning Hyperlocal Streaming Into Profits - George Winslow [TV Tech]

From Our Thought Leaders Circle:

• LG Ad Solutions Highlights Olympic Games As Key Moment For Back-to-School Advertising - [TVNewsCheck]
• Madhive Completes Frequence Acquisition - [Radio + Television Business Report]
• Total TV Ad Impressions Down 3.73% in First Half: iSpot Report - Jon Lafayette [Broadcasting & Cable]
• How Toyota Uses TV Home Screens To Reframe The Camry Brand - Alyssa Boyle [AdExchanger]
• MyBundle hires former Ting exec for new chief revenue officer role - Bevin Fletcher [Stream TV Insider]

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