2 tools to increase your website conversion [AI in the list]

We know it can be so frustrating, when you put so much work into attracting traffic, but something's off at the last mile. And you see no quote request let alone sales.

The most obvious reasons for your website not performing well in terms of lead generation are the issues with traffic targeting as well as the lack of selling points. Many businesses rely on traffic optimization being the magic pill. So it's gets even more devastating when all these efforts turn to ashes due to the poor lead generation.

We've gathered two great tools that help increase website conversion rates.

A/B Testing with Google Optimize

Marketers often forget about A/B testing, despite its significance in influencing Conversion Rate (CR). There are various factors that can impact CR, such as usability, website speed, and the effectiveness of texts and CTAs.

When seeking new insights or making changes to products, testing becomes essential to identify the most effective combination of website content. How can you test? Use Google Optimize. This tool allows you to add several pages for comparison, link a Google Analytics account, and measure the differences using specific events.

Setting up a test typically takes around 20 minutes, and it provides a data-based understanding of which content combination is more effective, rather than relying on personal preferences.

Recent research shows that 58% of website traffic comes from mobile. So, don't forget to optimize your website for it as well.

Boosting sales funnel with a chatbot

The chatbots we usually meet online are limited in their functionality. They act as a gatekeeper to the live support agents but aren't really made to generate leads. Though there are chatbots the focus specifically on lead generation and you shouldn't overlook them. Such bots can handle up to 80% of the incoming messages without redirecting them to live agents. They're available 24/7 walking leads through your products, helping with order tracking or resolving technical issues.

It's crucial to integrate chatbot with internal systems, so it has access to real-time information on product range, current prices and discounts etc. That way it becomes much more efficient and lively interacting with leads and customers. Moreover using ML algorythms a chatbot can learn from previous conversations and improve its performance.

As the result of a smart bot integration your sales team only gets targeted, warmed up leads that are way more likely to buy from you. Studies and our own experience show that chatbots lead up to a 30% raise in conversion rate. This alone is a huge marketing efficiency improvement definitely worth implementing.

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