2 Things to Consider While Marketing to a Global Audience

2 Things to Consider While Marketing to a Global Audience

Need to reach a global audience? Wondering how to scale your Marketing ads across countries and languages?

1: Translate Your Ads for Local Markets

You probably have existing Facebook campaigns that are operating well in one country so you don’t want to upset what’s already working by adding new ad sets or even tweaking existing ad sets. To scale a campaign, duplicate it and translate the ads directly within Ads Manager.

2. Leverage Branded Content From Local Influencers

When entering a new country, an excellent way to scale your marketing reach is to partner with influencers who have fewer than 10,000 followers on Instagram but are willing to post content on their feed and story in exchange for a free product.

To find potential influencers to partner with, research relevant hashtags on Instagram.

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So, what are you waiting for?

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