The 2 Sneaky Things Holding Most Coaches Back From Hitting 6-Figures In Their Coaching Business
Betty Kempa, CPC, ELI-MP
Business Coach for Coaches | Business Consultant | Marketing Strategist | Forbes Coaches Council | Cancer Survivor ?? | Helping corporate renegades ditch the 9-5 & repackage their genius into a 6-figure coaching business
"I KNOW I could hit 6-figures in my coaching business IF.....
?? "...I could just get CLARITY on my coaching NICHE."
?? "...I could effectively MESSAGE my niche & offer to my market in a way that really RESONATES with them"
?? "...I could attract ideal clients to me who will happily raise their hand to pay for my services"
Sound familiar?
Here's the problem.
Most coaches get their coaching certificates.
And then dive RIGHT into coaching.
Perhaps they even put up a website.
Post a little bit on social media.
Tell their Facebook friends & family they are coaching and ask for referrals.
But still CRICKETS.....
What gives?
If you are struggling to attract ideal clients, you likely are missing at least 1 or 2?foundational elements?when it comes to your coaching business.
And the truth is.... all the posting on social media in the world will NOT matter unless you have these 2 foundational elements locked in.
1) CHOOSE A PROFITABLE NICHE YOU LOVE
Clients prefer to hire?specialists?&?experts?over generalists.
From a marketing perspective, this will be the game-changer in jump-starting your coaching business.?
YES, you need to choose a niche.
YES, when you speak to "everyone" with your copy... you are essentially speaking to "no one."
Your niche should be the perfect combo of....
?? An area you LOVE to coach &?
?? A clientele base who can happily pay for your services.?
From a business perspective, choosing a niche will SIMPLIFY & STREAMLINE your business...
? You will only need 1-2 coaching packages focused on your niche only?
? Your website copy and content marketing will be SO much easier to write when you are speaking to ONE person instead of many.
? You won't need to reinvent the wheel with how you serve your clients. You'll become an EXPERT at solving one problem versus a GENERALIST who is scrambling to help everyone.
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When you are seen as an expert in your field, your clients come to YOU. Seek YOU out.
2) NAIL YOUR MESSAGING
Above and beyond choosing a niche.... where most coaches go wrong… is they can’t succinctly EXPLAIN or write copy on their coaching services in a way that CAPTURES the attention of their prospects.
Clarity is king & this part is critical.
"Nailing Your Messaging" means....
???Learning how to write a STRONG niche statement (that will go on your website, social media pages, etc) Use your niche statement to attract clients, like a candle attracts moths to a flame.
???Learning how to validate the market. And cross reference what your ideal client avatars are telling you with the words you use in your niche statement. (Your niche statement should be in THEIR words and not yours.)
???Solving ONE urgent problem. Producing ONE major outcome or result. And being able to clearly EXPLAIN this to your audience.
Me: OK, where are we at now folks??
You: UGH!!!! I still need help with choosing my niche!?
OR
You: UGH!!!! I think I have a handle on my niche but I definitely need help with my messaging & using copy that's cross-checked with my market validation.
Me: No worries I've got you covered!
If any of this struck a chord with you... then it's time to WALK THE TALK... and register for the upcoming?*free* 5-day “Choose Your Niche. Nail Your Messaging.” Bootcamp.?
The bootcamp will take place?July 11th - July 15.
Save your seat for this exciting event that will be JAM-PACKED with more value than your last paid program.?
Let’s solve that NICHE & MESSAGING problem that is holding you back from ditching the corporate 9-5 and building that 6-figure coaching business ONCE & FOR ALL!
***It's important to register so you have access to your free 12 page workbook designed to guide you through the bootcamp.***
During the bootcamp, we will cover everything mentioned in this article (niche, messaging, and so much more).
The bootcamp will be part training & part hot-seat coaching.?
I'll be there with you every step of the way.
By the time we are done with the bootcamp, you will walk away with a clear niche, messaging, and positioning that will attract more ideal clients to your business.
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2 年interesting!
Chief HR Officer | Executive Career Coach | People Leader | Electric Co-op Advocate
2 年Great tips as always!
Consultant, Certified Career Coach, Speaker
2 年Fantastic! Thanks for sharing Betty Kempa, CPC, ELI-MP.
Systemic Team Coach | Executive Coach | CEO Advisor | Leadership Development | Helping Leaders & Emerging Leaders Achieve Greater Impact Faster, With Less Energy
2 年Betty Kempa, CPC, ELI-MP - valuable overview of the key factors to successfully launching a new coaching business. Thanks Betty!
Enterprise Risk and Operational Risk Executive| Issue Remediation| Leadership| Board Presenter| Coach & Mentor| Program Development|
2 年Betty Kempa, CPC, ELI-MP, getting these two items figured out definitely makes it easier!