2 Simple Etiquette Rules For Networking On LinkedIn

Over the years, LinkedIn has grown to be the most popular and powerful business networking site online. Millions of business owners are turning to LinkedIn every day to establish meaningful connections with the intent to increase revenue, build their personal brand and establish their authority.

While it's clear that successful networking requires mutual benefit, we've noticed a troubling trend among LinkedIn users. Many are committing significant faux pas, seemingly unaware that the fundamental principles of face-to-face networking also apply online.

These networking mistakes might stem from laziness or a lack of understanding of LinkedIn etiquette. If you’ve made these errors or know someone who has, we've compiled a list of Do’s and Don’ts to help you maximize your network and build long-term, meaningful relationships.

Rule 1: It's NOT a Number Game

Networking on LinkedIn isn’t just a numbers game. While having a large network is beneficial, it’s meaningless if your connections aren't aligned with your objectives.

First and foremost, ensure your networking principles are grounded in your marketing goals and objectives. Make these objectives clear and specific.

Tip: Don’t request a connection without a game plan.

LinkedIn is like any other marketing campaign; you need a purpose behind your efforts. This clarity will help you connect with the right people, ensuring your relationships are targeted and relevant. Before sending another connection invitation, ask yourself:

– What’s my outcome for using LinkedIn? (Is it to generate more leads, reach key decision-makers, or expand internationally?)

– What are my marketing objectives for the next 3-6 months?

– Who do I need to connect with to achieve those goals?

Rule 2: Personalize Your Message

Once you've identified who you need to connect with, the next step is to send out connection invitations to grow your network and start building relationships. We all know to avoid the generic "I’d like to connect with you" message and instead send a personalized invite. (Right?)

Surprisingly, many people still don’t take the time to personalize their messages. Even when they do, it doesn’t guarantee acceptance because they miss the number one fundamental rule. Let’s pose a question: out of the two invitation requests below, which one are you more likely to accept?

1. “I would like to connect to stay up to date with your business and refer clients to you.”
2. “I had a look at your profile and would like to connect to discuss possible synergies between both our current activities.”

The second invitation, right? Absolutely! The first invitation is too vague and a bit unsettling.

The underlying intention for the connection is unclear, making it harder for someone to accept the invite. You’d be surprised how many people use lines like that. Common sense is uncommon.

Tip: Personalize your invitation and make sure it’s targeted.

Be succinct. Craft your message to show mutual benefit and have a follow-up strategy in mind to keep the conversation going. Prioritize regular posts, articles, and personal one-on-one messages to those in your network. This approach keeps you top of mind without seeming spammy or salesy.

If you’re concerned about making similar mistakes when marketing yourself on LinkedIn, it’s best to work with experts to ensure a successful rollout. When venturing into something new that is critical for your business, it’s not worth risking your company’s and personal brand's reputation.

We hope these insights help you navigate LinkedIn networking with greater confidence and effectiveness. By avoiding common mistakes and implementing targeted, personalized strategies, you can build a robust and meaningful network that aligns with your professional goals. Remember, successful networking is about quality connections and genuine relationships. If you need further guidance, our team of experts is here to support you every step of the way. Happy networking!