#2. Search and Grow

Your weekly newsletter to learn Search Marketing to grow your business!?

This is not like any other Linkedin newsletters?

I won’t try to sell you anything and I will keep it straight to the point.

My goal is to share with you tips and insights on Search Marketing with no BS that can help you grow your business.

The structure is going to be as follows:?

1- Hot Search Topic

2- Top SEO tip?

3- Top PPC Tip to improve your ads?

4- Top Search articles + tweets?

5- Powerful and useful Search Tools

6- Fun or Entertaining Search Stuff

7- Top Search Professionals to follow?

8- Not everything is about Search Marketing

So, let’s get it started:

1- Hot Search Marketing Top of the Week        

This week again, the main search topic is the Google Helpful Content Update.

As the rollout was completed last 9th of September, so if your site hasn't been affected by now, you should not worry. (only for English websites)

You can check all the info on Google Search Ranking Updates on this page

Some websites have been impacted, especially if their content was written using AI tools or copying from other, however not many changes for other sites that were focused on writing helpful and relevant content.

Again, I would say don’t freak out when google announces an update, just monitor, wait and see and things will be alright.

If you would like to learn more about this update, here is a great post by SurferSEO

2- Top SEO tip of the week: optimising Images for SEO         

One way to grow?your ranking and traffic is by optimising your images.

Images and videos can help you optimise a page in many ways, no only visually but also to drive more relevant clicks and traffic.

When you upload images to your website, always remember:

1- Optimise the size and format before you upload it

Use free tools like: https://tinypng.com/

2- Use your focus keyword for the page you’re adding the image to

3- Add a descriptive alt text to explain what is in the picture

Something like:?

“Nike black running shoes Air Max Dawn”

Don’t forget that that alt text aim is to help screen readers, but you can also optimise it to help your pages rank.

There are 2 ways to go about this:

1- Do it manually

You can run through the entire list of images on your media section if you use Wordpress

(see screenshot below)

2- Do it automatically with a plugin

There are a lot of Images Optimisation Plugins out there, but be careful with which one you use and check also the compatibility with your Wordpress and with your other plugins, believe me, you don’t want to break anything on your site.

The one I use and I recommend is Imagify, here is the link (no affiliate)

So to conclude, make sure you optimise your images of your site as you will see the benefits in the medium long term ??

3- Top PPC Tip of the week        

How to improve your ads strenght:

If you are looking to improve your ads titles to drive more clicks and better CTR.

First bear in mind the type of ads that you are using,?

For Search Campaign you can use RSA (responsive search ads) display ads, calls ads and others.

Also make you sure you choose a good combination of your titles and descriptions, so your ads are powerful enough.

1- Include Main Relevant Keywords

2- Add USP’s (unique selling points of your business) “24/7 customer service”

3- Add clear CTA’s?

4- Add some exciting titles to stand out from your competition?

(you can find ideas looking at competitors or looking at other sectors that can inspire you to build the best performing ads)

4- Top Search Article of the week        

If you run an ecommerce site, this is your lucky day, as I’m about to share with you a brilliant blog post by Sam Underwood (SEO you should follow)?

On 11 Ways to optimise your Ecommerce Category Pages for SEO

Read it here!?

Enjoy it.

5- Powerful and useful SEO Tool        

In this second number I’m going to mention Google Search Console, in my honest opinion, it’s the most powerful free SEO tool, and it’s by Google.

If you don’t know about it, you are really missing out

I explain you a bit more why it is useful in this Instagram post, and you can follow me if you want! Link here

As a bonus I’d say a Google Chrome Extension that I like, it’s called SEO Minion.

And it gives you so much information about On-page stuff, broken links and more.

Download it here?

6- Fun o entertaining Search Marketing Stuff        

I would recommend a list of Top SEO Podcast by Search Engine Journal?

Here is the list

From the list, the ones I know, and I can recommend are:

1- Rankable by ipullrank

2- Crawling Mondays by Aleyda

7- Top Search Marketing Professionals you should follow        

This week I’m going to recommend an Australian SEO Consultant called Brodie Clark one of the top SEO’s who shares loads of resources and advice with the community?

Follow Brodie on twitter: @Brodieseo

I’m going to end every newsletter with something to learn or share that is not Search Marketing Related:?

8- Not everything is about SEO         

5 Steps to grow Inbound leads on Linkedin spending 1 hour a day.

?1. Send personalised connection invites at least 50 times a week (10 a day)?

Time spent daily - 5 to 10 minutes?

2. Start conversations with new connections (about anything, marketing, business sports, etc)

Time spent daily - 10 to 15 minutes?

?3. Hit the bell on your favourite, relevant big accounts and comment early and daily?

Time spent daily - under 5 minutes?

4. Comment on anyone's post you like - try always to like and comment with an opinion, question or insight?

Time spent daily - 15 to 30 minutes?

5. Repurposed successful content structures with own content?

? Time spent daily - try batch creating 5 posts over 1 hour, so average about 10 minutes?

Total average daily time spent - 1 hour 10 minutes.

Hope you find it useful.

Sign up here to get the newsletter right in your inbox.

https://toninavarro.net/en/newsletter/

With love,

Toni Navarro

PS I'd love to hear your thoughts on the newsletter and feel free to share this link with friends to sign up to it too.