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2. PowerPoint is important, but it's not everything

Charles Wigley

Founder of Plan B Planning and Charles Wigley Brand Consulting. Sorter of tricky strategy problems. Former Chairman of Bartle Bogle Hegarty Asia

发布日期: 2023年2月16日

PowerPoint as a medium is probably unfairly maligned. Used correctly it can help clarify and focus things hugely. And it creates a point of focus for everyone in the room during a meeting.

But if as a strategist all you are doing is communicating through the ‘medium of chart’ you are unlikely to go far, or gather many allies.

It is the face to face, often informal conversations that will help you develop and build your thinking.

Great conversations lead to great ideas.

( to download the full set of Chaz's 100 Things A Planner Should Know visit https://charleswigleybrandconsulting.com/ )

Howard Ibach

Creative Brief Instructor | Critically Acclaimed Author, "How To Write An Inspired Creative Brief" and "How To Write A Single-Minded Proposition" | Co-host, The Brief Bros. video podcast

2 年

Charles Wigley I love your “100” list and wholeheartedly recommend it to everyone in our industry. Your point here about PPT reinforces the importance of “collaboration”—and conversations fall under that idea. Thank you for your timely reminder!

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2. PowerPoint is important, but it's not everything

Charles Wigley

Founder of Plan B Planning and Charles Wigley Brand Consulting. Sorter of tricky strategy problems. Former Chairman of Bartle Bogle Hegarty Asia

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