2 Must-Use SEO Tools for Achieving High Google Rankings

Wouldn’t it be nice if you could just set and forget your business’s search engine optimization (SEO)?

As lovely as this would be, we all know that SEO is an ongoing process — especially in 2024, when more businesses are online than ever before.

One way you can make your SEO strategy a little more efficient is by using the right tools.

And I'm happy to share I have the perfect two must-have SEO tools that can boost your Google ranking below.

SEO Tool #1: Google PageSpeed Insights

When it comes to addressing your website’s speed, Google PageSpeed Insights is one of the best tools to utilize.

Google Page Speed Insights is a free report any website owner can access.

It will provide you with a score between 0 and 100.

The higher the score, the better your website is optimized.

It also gives you a whole list of things you can change to improve your website’s load speeds.

For example, this report could help you identify the unnecessary elements that are slowing down your site.

It could also point out accessibility issues that are interfering with some people’s ability to access and engage with the website.

It will also let you know what plugins and widgets you can deactivate to speed things up.

Google PageSpeed Insights is a pretty easy tool to use. However, if you don’t have the time to plug in your website and review the insights, don’t worry.

SEO Tool #2: Ahrefs

If you need help with link building, Ahrefs will be one of your best friends.

One of this platform's most noteworthy features is the Content Explorer database.

This database offers over 14 billion pages of potential link prospects.

It will point you in the right direction when it comes to deciding where to consider building links back to your website.

You can also use the Content Explorer database to conduct competitor analysis and gain insight into your competition’s top-performing pieces of content.

Another popular feature within the database is Ahref’s keyword research tool.

This tool helps you find topics and keywords that are relevant to your niche while also identifying low-competition keyword opportunities.

Wrapping Up

As a business owner, your ultimate goal is to generate qualified online leads on a consistent basis.

To accomplish that, you must use the right tools to boost your search engine ranking -- starting with the two solutions shared above: Google PageSpeed Insights and Ahrefs Content Explorer.

Incorporate these tools into your SEO strategy today to learn more about your website performance, improve your link-building process, conduct competitor analyses, and enhance your keyword research.

Do you need extra help building your search engine optimization strategy?

Feel free to book a quick meeting with me so I can help you evaluate your current plan and identify areas that can be improved. :)

This blog is a shortened version of the post, “5 Best SEO Tools to Rank High on Google.” Check out the full post here.