2 MUST-HAVES in Every Cold Pitch

To communicate your brand to journalists and your target audience, you should include these 2 PR must-haves in every cold pitch you send.

With that said, the two must-haves in your cold pitch you must lean on are specificity and relevance.

Specificity and relevance are really tied together because these allow people to know what you’re saying is important.

For one, specificity is about peeling your message until you get to the juiciest core of what you’re trying to offer to the journalists and their audience.

On the other hand, relevance makes you connect your specific message to a certain season and reason.

And being specific and relevant is a proven way to stand out from the crowded inboxes of many journalists.

These are the exact magic ingredients that continue to help business founders in the Small Business PR community land media features.

So, if you’ve been looking for a way for your pitch to be noticed and valued, you’ve come to the right place.

In this episode, I’ll share with you the reasons why you need to be specific and relevant in pitching before journalists. Most importantly, you’ll hear straight from me the exact steps you can do to demonstrate these two must-haves whenever you pitch.

“PR is knowing how to communicate your brand, so that everyone listening leans all the way in and says, 'Hell yes!' It's knowing how to communicate so that you can make quantum leaps in your business. That's why the CPR method exists. It's a way of structuring a valued-given conversation.”

-Gloria Chou

Discover the two must-haves you should include in every cold pitch you make. Join me in this episode as I go through the importance of specificity and relevance in pitching so you can finally make the journalist on the other side decide and say that “Yes!” that you truly deserve.

Topics We Cover in This Episode:?

• Why pitching requires you to peel the layers of your business
• The two must-haves that make your cold pitch stand out
• How to test if you are specific and relevant enough in your pitch
• Making the subject lines of your pitch really matter
• The whole point of pitching—making journalists respond
• Putting out to the world the puzzles of your small business

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.