2 Marketing Points Financial Advisors Must Understand to Avoid Failure
1. Women are one of the most lucrative markets for any Financial Advisor who learns how to connect, communicate and educate women.
2. A consistent nurture email program and dynamic follow up process can capture 25% more business without you ever leaving your office.
If every person you know, friends, family, acquaintances KNOW you are focused on the women's market and have a process to get women more engaged in their financial affairs, do you THINK you would get more referrals than you do now?
What if ALL of those same people (men and women) were getting, female friendly emails twice a month reinforcing your commitment to women; do you think they might forward your emails to women they know that could use your help?
What if after every time you meet a new woman, host a women’s event, or present for women’s focus to a COI or company, you sent a unique worksheet that helps every woman get more organized; would that validate your commitment to women and ways that you add value?
After all that, when they too have a financial issue, who do you think they will think of?
YOU. Since you are committed to helping women, it will actually encourage them to call you when they need help instead of deterring them.
But the key is you must have a compelling marketing program that validates your focus on women and keeps your name and message front and center.
Still not convinced you need these two marketing points?
Let me tell you why it is absolutely essential that you develop an effective nurture marketing program today ESPECIALLY when focusing on the women’s market (Click here to continue reading 244 words on this article).
About Adri Miller-Heckman
Adri Miller-Heckman leveraged the experience and insight she gained as an advisor and National Training Officer at Smith Barney to break the code on marketing to women.
She has helped thousands of financial advisors tap into the lucrative market of female investors, and is ready to share her proprietary femXadvisor process to help you attract and retain women of wealth.
Adri’s out of the box style combined with her personal and business experience adds tremendous credibility to her story and message. Learn more at https://adrimillerheckman.com