These 2 Main Ingredients Can Drastically Alter The Course Of Your Marketing Strategy
Pedro Campos
Senior Paid Media Buyer ? Performance Marketing Manager ? Growth Marketer ? Customer Acquisition Specialist
You probably already know this...
Trying to cook a glorious, jaw-dropping, "this is so good" type recipe with the wrong or even missing ingredients almost always ends in disaster.
The same applies to your business marketing strategy!
So here are the two main ingredients you must have every time you cook a marketing strategy:
#1 - Great Product
It sounds simple, doesn`t it?
But if you think about it, a lot of businesses neglect this crucial ingredient.
It`s not enough to have the best marketing strategy in the world, you have to market something the audience wants and needs.
(Arcido makes this super-efficient travel gear that allows you to carry everything you need for your next trip inside just one bag)
A new product is created because there`s a need in the marketplace. If you don`t listen to your customers, your prospects or the industry, what you end up doing is creating products or offers that nobody cares about.
The result?
Wasted time, money and effort. The most precious commodities of any human being!
#2 - Clear Communication
As a lifetime marketing student, I see it all the time...
Business owners trying to overcomplicate the way their marketing message is delivered.
Why? They want to look smart!
Look, nobody cares about how smart you are. Consumers care about what you can do for them.
(It`s hard for even the most distracted person to get lost when landing on Deliveroo`s website)
The reality is that keeping it simple works like crazy! People are lazy these days, you know that... they don`t like to think a lot.
So you have to be clear about what you`re offering. Prospects need to look at your website, sales page or marketing brochure and immediately know what outcome you provide.
Nail The Recipe Every Time
At this point, you might be wondering...
"Well, does it really matter if we launch Google Ads, use direct mail or go door to door to sell our product?"
It could influence the outcome of your marketing plan but it doesn`t as much as the two ingredients mentioned in this article.
A great product the market wants and needs, communicated in a clear, persuasive way is all you need to cook a fabulous recipe.
Now back to you...
What other ingredients would you add to the list?