2 Every Second?

What does 2 every second mean?

I know all of you are wondering what this is.

Let's get into detail.

2 members join LinkedIn every second.

Why?

Can you imagine the scope of the opportunity you have to network with people. Also, think of the possibility of you being seen on this wonderful platform by almost 850 million professionals and counting. If you have taken networking and personal branding for granted, read the 4th sentence of this newsletter edition.

APAC region has the most number of users on LinkedIn so far. 237 million are from the àPAC region and it keeps on growing. Using LinkedIn to your maximum potential can bring you great results. The community building aspect of your personal brand begins from your networking ability. The way you network with people on LinkedIn is an art you have to master.

Yes, it does take time. However, the time you invest would not be wasted, if you really get hold of the correct formula. The scope of opportunity on LinkedIn is massive. 65 million decision makers are on LinkedIn. It's a great opportunity to reach decision makers via LinkedIn personalized messages. They are way powerful than cold emails.

However, the question is;

Are we doing it?

The opportunity can only be grabbed if you take action.

What are the actions we should take?

Posting consistently, engaging with other peoples' content by commenting or using other reactions. Carrying out polls of you are conducting research, etc. Your action and trigger interesting conversations with diverse professionals. The consistency will make you more visible.

Nevertheless, what you should keep in mind is that you should not over brand yourself on any platform. It should be carried out in a strategic way.

Building your brand awareness helps you spread credible mm information about you, your brand or your business. 73% of professionals trust LinkedIn for information and 96% of professionals use LinkedIn as their preferred content source.

Therefore, LinkedIn gives you the edge you expect to create in your personal brand building process. However, don't forget that professional networking is the core.

Will meet you with another edition soon.

Be an Influencer, not an Influenza,

Sasanka