#2 Do You Know What Is The Most Important Thing In Digital Marketing?

#2 Do You Know What Is The Most Important Thing In Digital Marketing?

Digital marketing is an immensely challenging and a greatly rewarding field. Anyone who has ever given a serious consideration to making a career out of this field would be aware of this little fact. But even amongst all these challenges, there is one which marks the difference between a successful career and a mediocre one. What do you think this could be? What is the one thing which is a must-have in a digital marketer – be it an amateur or a professional?

Alright, let me break it to you - it’s the ability to persuade. Persuasion, a word which for most people holds a negative connotation, is a basic necessity to have a flourishing career in digital marketing. Whenever we think of ‘persuasion’, the image of a sleek salesman flashes before our eyes. The ones doing the persuading are either supposed to be these crafty people who are out there to dupe us out of our hard earned money or the James Bonds of this world making friends out of enemies.

It seems like an outlandish quality reserved for the elites or the low lives.

Well, if this is what you think too then you are in for a bit of a surprise. That’s because this is the quality which every business owner wants to see in a potential digital marketing associate. If you cannot persuade them to hire you then no matter what your skillset is, you will find it hard to make it big in this digital world. 

By convention, every beginner starts off by pursuing a few digital marketing courses. Most of these courses start with the basic SEO, social media marketing, and more technical jibber jabber but nobody teaches you about this one must have skill. All of these skills can be acquired over time, knowledge can be gained from a plethora of sources but lacking in the basic skills will shut doors even before you have had the opportunity to say ‘hello’. Being charming and persuasive has no substitute.

This one skill can change the way you perceive the market and the way market perceives you. Being a fresher if you are a master persuader then nobody can stop you from fulfilling your digital marketing dreams. Moreover, charming persuasion always gives a kick ass start to your career no matter the field.

In Case you missed the previous article, here is the link: #1 Do You Really Know Why You Chose Digital Marketing As A Profession?


Sachin Kumar

3D Modeller and Texturing Artist

3 年

It is very helpful actually and the example of “getting hired if you are persuasive” actually makes a lot of sense.

Chinna Surya Mallavarapu

Transforming brands into cultural icons. Social Media Strategist | Engagement Growth Specialist

3 年

Very helpful for the one's who really want to start in this field. Keep posting.

Ajeet kumar Singh

Learner success manager | Simplilearn

3 年

True

Kapil J.

Python Engineer, Data Analyst, Data Engineer, AI and Machine Learning Engineer, Trainer, Instructor

3 年

Insightful ??

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