The "2 Dimensions" decision-making framework

As startup founders, difficult co-founder decisions are inevitable. You'll rarely see completely eye to eye, so how do you arrive at solutions you can all feel good about? I've found a simple framework that helps bring more clarity and cooperation to our discussions.

We all have strong opinions on how things should be done. But it's not just about being right - it's also about what really matters most to each of us in that moment. That's why I look at two factors when a bigger decision making comes up:

Certainty - How sure am I that my view is correct, on a scale of 1 to 10?

Care - How invested am I in the decision and important is it to me that we go with my choice? Also rated on a 1 to 10 scale.

For example, let's say the debate is whether to pursue product option A or B. I deeply believe A is better choice, rating my certainty an 8. But I am not really invested in this decision, meaning I am not willing to die on its hill, so my care level is only a 5.

Let’s say my co-founder favours B and is also certain with an 8 out of 10. However, he really wants to see B happen and his care rating is a 9. In this case, while its clear that we have diverging views on whether A or B is correct - its easy for me to settle for B as I am not so invested in my view being the outcome.

Looking at decisions through both these lenses - what you actually believe versus how invested you are in the outcome - helps take some of the ego out of debated decisions. It allows you to compromise more easily, avoiding power struggles and creating better alignment between founders.

Give it a try on your next challenging call!

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#1

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#5

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And.. that's a wrap, Have a great rest to your week!

Sebastian