1 Day Until October Office Hours

A few months back, Jeremy Enns dropped his case study: “How a Podcast Cover Art Redesign Helped Growth Mindset Psychology Grow 45% in One Month.”

We all knew that artwork mattered. After all, your show branding is a way to share the promised value instantly and attract listeners to a sea of other podcasts. Yet many podcasters don’t get??the chance to experiment with packaging the way Jeremy did.?

In the end, it was incredible just how much those small tweaks boosted listenership.

So, we’re bringing Jeremy to our October Office Hours. He’ll walk us through more of his experiments, findings, and answer all your questions on podcast packaging and growth.

Join us live this Wednesday, October 23rd, at 5 PM BST / Noon EST / 9 AM PST. Can’t make it? No sweat—a replay will be available to all those who registered.

Plus - Jeremy is giving away access to the Perfect Podcasting Workshop to three lucky attendees.

Register for free here.

What would you like to know about Brand Podcasting?

I’d love to hear from you what you’d like to see in our upcoming Office Hours. These sessions are for you to get your most burning questions answered by the pros. Feel free to reply to this email and tell me what you’d like us to share next.

Look Better or Sound Better?

Speaking of packaging, what about your brand’s sound? Veritonic’s latest report, “Elevating Brand Experience through Sound,” reveals:

• 50% of podcast listeners engage more with a brand’s sound identity than its visuals.
• 58% say sound sticks with them longer than visuals.

So what’s more important? Looks or sound?

Both.?

It’s the full package.

You can’t make empty promises with killer branding, and sub-par audio content. Listeners will bounce.?

Valuable podcast content but dull branding? Nobody will click play.

Your unique value needs to shine from the show title to the artwork, episode content, and beyond.

So don’t cut corners when it comes to podcasting for your brand.

A production all of our own: People in Podcasting is finally ready to share

This show takes you inside the world of audio (and video) production, exploring the real stories of podcast professionals and fanatics: how they got where they are, and what they think of the podcasting scene today.?

Hosted and Produced by Lower Street producers Daria Lawson and Sam Datta-Paulin, I’m very excited to have you listen. Check it out here.

Latest at Lower Street

- Featured in Forbes twice: how Navigating Zero is spreading ZeroNorth’s mission. ZeroNorth is on a mission to make global trade more green. They partnered with Lower Street to produce Navigating Zero, to drive their message beyond their niche audience. Listeners loved their content so much they regularly reached a 77% consumption rate. It was referred to as “the show the industry needed”. Read more about their podcasting case study here.

- In Good Companies is back for Season 6. They’ve lined up 6 episodes all about the Future of Work. To kick it off is Shuo Chen, a leading voice in technology and entrepreneurship based in Silicon Valley. She shares how tech is changing the nature of business, and what new prospects are opening up for emerging leaders. Other topics you can look forward to this season: ESG investment, psychological safety, AI-driven performance, leveraging internal communications for change management, and much more. Check it out here.

What’s New in Podcasting

- Dr. Keri Ohlrich and Kelly Guenther of the Abbracci Group have published “Whatever The Hell You Want”, their book inspired by the incredible stories they’ve heard and shared over the past four years of podcasting on The BreakOut. You can grab a copy or binge on over 120 episodes here.

- 75% of the US population over 12 years old is tuning into digital audio, and that means podcasts as well. SiriusXM has released their report “Digital Audio vs…” Another stat we had to share: Americans over 18 say podcasts were 9x more authentic and trustworthy than traditional TV.