2 common marketing challenges

2 common marketing challenges

Andréa Jones Andréa Jones

Andréa Jones

Mindful Marketing Strategist | Simpler, smarter marketing for busy people | Mentor for Social Media Pros

发布日期: 2022年5月24日
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Hello friend,

A marketing strategy is your road map to success.

But if you’re getting stuck, I’d be willing to bet money that you’re having one of two common problems:

  1. You don’t know your audience
  2. Your audience doesn’t know you

For problem #1:

Focus on finding out the answers to questions like: What do they want? What problem are you solving for them? What worries them? What gets them excited?

If you can’t answer those questions on your own, source the answers. Grab a coffee with someone who you could help and ask them. Look at the top and bottom of Amazon reviews (books in your niche work great) to discover what solutions people are looking for.

Get out there and dig. It’s so so worth it because then you’re not guessing. You’re speaking directly to your right person in all of your marketing. And you’re using words they understand and can relate to.

For problem #2:

Focus on consistently getting in front of new people. Small, consistent effort repeated over time will garner you social connections in an authentic, human way. Share your story on podcasts. Show up in Facebook groups. Send those DMs.

Remember: you’re a human, and you are connecting with other humans. Act like it! This isn’t about spamming, this is about being human and making a connection.

领英推荐

Just like with dating, don’t expect people to make a commitment right away. It’s about steady, intentional growth, which is far more sustainable than spamming someone.

When you can solve these two problems, your marketing machine becomes a truly powerful tool to grow your business.

Here's what's new this week:

NEW PODCAST EPISODE

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Wanna know the secret of the most successful agencies? They don’t chase new clients.

Because they know where the REAL gold mine is: their current clients.

Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode.

Listen to the episode here

That’s all for now,

Andréa

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