The 2% Cash Commitment To Black Banks Playbook, Saucony’s Marathumb Challenge, and More!
Bobby Jones
Keynote Speaker | Co- Founder of GOOD IS THE NEW COOL, Conspiracy of Love and RIVET
Dear friends,
As Black History Month kicks off in the US, we would like to spotlight one of the amazing initiatives that anchored a movement for financial equity and inclusion and opened doors for marginalized communities to flourish. In June 2020, Netflix announced a plan to allocate 2% of the company’s cash holdings - initially up to $100 million - into Black banks and similar financial institutions that build economic opportunity for Black communities in the US. That announcement elicited a lot of enthusiasm, and questions from many organizations hoping to take similar action. Aaron Craig Mitchell, the mastermind and driving force of this effort at that time at Netflix, shared with us how the idea had created a powerful ripple effect two years later and led to the creation of a Playbook to show more companies can join the 2% Cash Commitment movement to support Black communities.
This week, we also chatted with Neil Dusuki, our Co-Conspirator for Purpose and Brand Strategy. Neil partners with courageous leaders at the intersection of Tech, Sustainability, and Wellbeing to transform their brands, businesses, and impact. As a strategist, he is also a storyteller who loves our home planet which is why he’s recently been thinking about how climate stories need to change for them to permeate culture and accelerate action.
Your fresh batch of inspiration is already waiting for you below!
Be kind, be good, and look after each other,
Afdhel and Bobby
The 2% Cash Commitment To Black Banks Playbook: How Aaron Craig Mitchell From Netflix Started A Movement To Close The Racial Wealth Gap
Conspiracy of Love is proud to support Aaron Craig Mitchell and the 2% Cash Commitment to Black Banks. Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Commitment of $100 Million into Black Owned Banks. An initiative that not only led to critical acclaim but also anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish. If you want to learn how to replicate the initiative within your own organization and sustain this movement, this playbook sets you on the right path.
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Podcast of the Week: Meet Cambium , the startup set to disrupt the lumber industry with carbon-smart solutions. The Disruptors Podcast from our friends at CauseArtist, interviews Ben Christensen, co-founder of Cambium, on transforming trees into sustainable materials and the inefficiencies in the lumber industry.
Co-Conspirator of the Week - Neil Dusuki
Meet Neil Dusuki. Neil is an independent Brand & Marketing Strategist with over 16 years of experience at some of the world’s most iconic brands and creative agencies in London, Shanghai, and Los Angeles. In his Big Tech days, he had the privilege of helping Apple launch into entertainment. Today he’s more interested in making important solutions sexy than making people fall in love with technology. That’s why he partners with courageous leaders at the intersection of Tech, Sustainability, and Wellbeing to transform their brands, businesses, and impact.
"To know how much there is to know is the beginning of learning to live." ― Dorothy West
Thrilled to see initiatives like the 2% Cash Commitment to Black Banks shining a light on financial equity and inclusion! ?? Maya Angelou once said - People will forget what you said, people will forget what you did, but people will never forget how you made them feel. This movement not only empowers but instills hope and belonging. Let's keep fueling such significant change together! ?????? #Empowerment #FinancialInclusion #ChangeMakers
Co-Founder of Altrosyn and DIrector at CDTECH | Inventor | Manufacturer
9 个月Highlighting Netflix's 2% Cash Commitment initiative during Black History Month is a commendable step toward financial equity. Reflecting on similar movements, historical data reveals the impact of corporate initiatives in fostering societal change. As companies increasingly prioritize social responsibility, what strategies do you think organizations can employ to ensure the sustained success and scalability of such impactful initiatives, especially in promoting economic opportunities for marginalized communities? How can these movements evolve beyond monetary commitments to create lasting, systemic change?