# 2 - Automate your prospection

Welcome to the 3rd edition of Evidence-Based Outreach.

In this newsletter, you will :

• Learn how to book more qualified meetings with your ideal prospects.
• Access my workflow, processes, experiments, learnings, and failures.

Summary

• Trigger
• TL;DR
• Step 1 = Extract
• Step 2 = Enrich
• Step 3 = Engage

Trigger

Back in 2017, as a junior SDR, I needed to create my first prospection file.

I needed one month and around 160 hours to perform this tedious task.

This is why I’ve created a workflow to automate things.

Recently I’ve posted on Linkedin and got a lot of messages about how to implement the process.

Here is a step-by-step guide.

PS: You can grab my workflow from this article. See below.

TL;DR

No time to read?

Check out this video explaining the steps to follow. (Click on the video)

Step 1 = Extract leads

This first workflow explains how to retrieve Linkedin leads into Airtable.

Click here to access the workflow. (For free =) )

Step 2 = Enrich leads

The?first step?to complete before launching this second workflow is to select manually with a checkbox on Airtable, which leads you to want to enroll in the process.

Click here to access the workflow. (For free =) )

This is a security step to make sure your audience is well-segmented.

Avoid the GIGO effect: Garbage In, Garbage Out

More informations here in my recent article about the "GIGO effect".

Once this is done, launch the workflow that automatically enriches contact information with email and deliverability.

Step 3 = Engage leads

The last step is to send your target audience to your sales automation software.

Click here to access the workflow. (For free =) )

For my use case, I’m using LaGrowthMachine, and the principle is simple.

1. If email deliverability = true -> Send Mail
2. If false -> Send Linkedin Message

Congratulations on reaching this point!

You've enjoyed the journey so far. Your appreciation means a lot to me, and I'd love to hear your feedback through a kind comment.

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