The 1st step for the PR team is to create a list of "your" media outlets. Everyone wants their brand, products, or services to get media coverage
Yuliya Matvyeyeva
International Partner Development, Europcar Mobility Group. Lecturer in Business Negotiations & Communications, Université Sorbonne Nouvelle. Public Diplomacy & Info Warfare Researcher, Université Gustave Eiffel.
?The 1st step for the PR team is to create a list of "your" media outlets.
Today, everyone wants their brand, products, or services to get media coverage, whether it's an article about a company, an expert opinion piece, or an event announcement.
Having your brand mentioned in the press means credibility in a certain industry and increases brand awareness with a wider audience.
But if the content you want to share shifts too much toward an ad, you could lose the credibility of the journalist or publication.
Most journalists view a company's in-house PR person as more of a credible source than an agency PR person.
But in order to develop a relationship between the PR team and journalists, let's go step by step.
?A media list, more simply put, is a list of journalists, their publications, and contact information to distribute your news, press releases, or expert commentary.
A good media list is well organized and frequently updated to keep up with the rapidly changing landscape of modern journalism.
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4 simple tips on how to create a list of "your" media
To determine the "best" journalists to add to your media list, the first step is to decide who your target audience is.
Your media list should reflect this. Research journalists' publications to get a better understanding of whom they write for.
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2. The second step involves gathering information about potential contacts, their publications to determine what content they post and on which resources, circulation or audience size, how often they publish, and exactly what interests a particular journalist personally.
Research topics of interest and what journalists share on their social media accounts about their most recently written articles or opinions about events.
3. Your niche.
Cut down on your media lists. Use keywords from media publications. Focus on publications that focus on brands and topics similar to yours, and then build relationships with the media and journalists. Find someone who can tell your story in much more specific detail.
Read each journalist's previous articles carefully. Learn more about their point of view, style, and how they communicate with their audience. You should also learn more about specific topics. For example, one journalist might focus on health care reform and another on healthy lifestyles. The common field seems to be the same, but the target audiences and niches are very different.
4. Update your media list.
As a permanent step, you need to update your media list regularly, keep track of media industry news, journalists moving to different media outlets and projects, who is publishing news in your niche, and where your competitors or possible partners are publishing and in which format.
The media list is a living document that should be updated as journalists change jobs, as new journalists appear in the media you're interested in, and as you get feedback from a journalist on your letter or the posting of your announcement and publication by a particular journalist.
That was the first step.
To be continued...
??Photo of the day: Fisherman's House on the Island of Love, Stary Solotvyn, Ukraine, by Oleg Sharapov
So inspiring!
MD at University Hospitals
3 年This is the meaning: PR and marketing only works if the product is worth marketing. Try to do pr and marketing on good products only, don’t take commissions on bad products.
MD at University Hospitals
3 年Well, here’s my 2 cents worth: A wise person knows s..t from shinola. You can only do something with shinola. Don’t waste your time on s..t, you will not succeed no matter what you do!