10 Instagram Highlight Category Ideas For Non-Profits

In today’s digital landscape, Instagram isn’t just a photo-sharing app—it’s a powerful tool for non-profits to connect with their community, increase engagement, and drive donations. One of the most effective ways to showcase your non-profit’s work is by utilizing Instagram Highlights. Highlights allow you to categorize and showcase your best stories, keeping them accessible and visible to new visitors.

Here are 10 Instagram Highlight category ideas that can help your non-profit stand out and keep your mission front and center.

1. Impact Stories

Use this Highlight to showcase the real-world impact of your work. Include testimonials, photos, and videos of the individuals or communities your non-profit has helped. This helps new followers immediately understand the difference your organization is making.

2. Campaigns & Fundraisers

Create a dedicated Highlight for ongoing or past fundraising campaigns. This is a great way to keep these campaigns visible, making it easier for new followers to donate or get involved.

3. Behind the Scenes

Let your audience get a sneak peek into the day-to-day operations of your non-profit. Charity: Water, for example, uses the Highlight “Headquarters” to show behind-the-scenes activities, adding a personal touch that humanizes the organization.

4. Volunteer Spotlights

Highlight your amazing volunteers! Sharing their stories not only recognizes their efforts but also inspires others to get involved. This can also increase volunteer retention by showcasing how appreciated your team is.

5. Educational Content

Use this Highlight to share statistics, infographics, and key facts about the issues your non-profit addresses. Educational content establishes your organization as a trusted authority in your area of expertise.

6. Events

Whether it’s a fundraiser, conference, or volunteer event, use a Highlight to showcase the events you’ve hosted or participated in. This lets your audience see how they can get involved with your non-profit beyond just donations.

7. Partnerships & Collaborations

Highlight collaborations with other organizations, influencers, or businesses. Partnerships can help increase credibility and visibility, demonstrating that your non-profit is well-connected and making a broader impact.

8. Donor Acknowledgments

Create a Highlight to thank and acknowledge your donors. This can be a powerful way to show appreciation for your supporters while encouraging others to donate as well.

9. Press & Media Features

Have you been featured in a news article, blog, or podcast? Use a Highlight to showcase your media mentions and press coverage. This can provide social proof for new visitors, showing that your non-profit is making waves in the community.

10. Merchandise & Products

If you sell branded merchandise to raise funds for your non-profit, use a Highlight to showcase your products. Show how purchasing merchandise supports your cause and helps further your mission.

Amplify Your Non-Profit’s Instagram!

Dive deeper into these strategies and more with examples, case studies, and a community of other non-profits. We’ll cover how to optimize your profile, boost engagement, and grow your donor base. Learn more in our upcoming Instagram For Non-profits live online event packed with actionable tips to help your non-profit thrive on Instagram and increase your donations.

Bonus: Free Resource!

As a thank you for reading, Download our Free Instagram Bio for Non-Profits Checklist & Guide to help you create a compelling and optimized Instagram bio.

By implementing these Instagram Highlight ideas, your non-profit will not only increase engagement but also drive more meaningful connections with your audience. Highlights make it easy for new followers to learn about your mission and find ways to support your cause.

Whether you’re a small non-profit or a growing organization, creating strategic Instagram Highlights can enhance your visibility and amplify your message on social media.