19 Types Of Keywords In SEO

Skyrocket Your Digital Marketing Initiative by Making Use of Apposite Keywords?        

Gone are the days when people would buy essential stuff in-person. Now, the scenario has gone different where you can simply shop online, and get your preferred stuff from the comfort of your home. This eases the selling and purchasing procedures for both businesses and customers.

Customers, now, shop online, hence, businesses need to adapt digital marketing strategies to reach their end users. There are different strategies for that, however, targeting the right keywords is one of them. It helps you rank your page, boost traffic, and increase sales by attracting potential customers.?

So, if you’re someone willing to boost traffic, increase conversion, and lead your business, you need to optimize your website by employing the right keywords. In this article, I'm going to navigate you through complete information about the 19 types of keywords for your digital marketing strategy.

Let’s read between the lines!

19 Types Of Keywords In Digital Marketing & Their Uses

Here’s the list of 19 types of keywords you should know to use to make your website worth noticing in the eyes of search engines, and thereby your target audience.?

Keywords For Specific Industry

Keywords, for specific industries and brands to make a better reach of their customers to the products and services they offer.?

Market Segment Keywords

The first in our list of keywords is market segment keywords. These are the generic words associated with a specific industry or brand. They target audiences searching for general information, but, at times, they can be more specific for niche marketing needs.?

For example, a person with an intent to buy shoes might search for a generalized phrase “running shoes” rather than using a more specific term, and that’s called market segment keywords.???

Customer Defining

Now, we’ve another type of keyword in digital marketing which is known as Customer Defining keywords. These keywords help you target a specific category of customers. Let’s take some examples to understand it better. If you want to target people of a particular age, you may use these keywords. Moreover, you can consider their place, gender, occupation, and so on to show your service offerings to them.?

The customer-defining keywords you use assist you address your target users. For instance, if you deal in sports-related products, you can use the term “adult sports enthusiast” as your customer-defining keyword. You must try to find keywords that depict your target market demographics.?

Product Keywords

Product Keywords are one of the 19 types of keywords in SEO that relate to your specific brand’s offerings. These are the terms and phrases that directly relate to your products and offerings. Every service provider needs to identify product keywords to help its existing as well as prospective buyers find the products conveniently. If you search for the term “mobile” you’ll be more likely to get results from various brands.?

The companies relating to the sports industry use product keywords–as they are linked to sports events and sportspersons. A person searching for a prominent sports person might come across a wide array of products from their sponsor in the SERP, making their name functional as the product keyword.

Product Defining Keywords

These keywords describe and explain a product. Customers use product-defining keywords to get the exact result they’re looking for. Brands must use these keywords to outline the products and services they provide. Searchers utilize keywords when they are at the initial stage of buying products.?

The best way to do this is to first analyze your products and then come up with an end-to-end explanation of every product you deal in. After that check off the description, select two or more keywords, and use them as your product-defining keywords.?

Keywords in SEO Based On Buyer’s Intent

Here’s the list of four types of keywords in digital marketing, based on the buyer's intent.?

Informational Keywords

There are plenty of keywords with a considerable search volume that don’t bring web conversions. Why? Because people are searching for only information. These keywords are known as informational keywords.?

These keywords are a kind of keywords that users use while searching for general information regarding a particular product, or service. A searcher uses these keywords in the awareness stage in the buyer’s journey when they wish to know about a particular product or service before making a purchasing decision. One of the best examples of an informational keyword may be “Which’s the best mobile phone”.?

Navigational Keywords

When a searcher makes a search using a company’s or brand’s name, into a search engine, it is considered as a navigational keyword.?

Users use Navigational Keywords when they need to navigate to a specific brand’s website. A searcher using these keywords already knows why they need to buy a product and where they can find these products. Hence, they use Navigational Keywords intending to find the right place to buy what they're looking for. Take it for example, A user may enter the navigational keywords “(brand’s name) running shoes” using the specific brand’s name of which product they want to buy.?

Here, The person has already decided to buy running shoes from a particular brand, hence, trying to get to the specific site using navigational keywords.

Commercial Keywords

Searchers looking to investigate brands or services use Commercial Keywords. These keywords reveal the searcher’s interest in a specific product or service.?

Users conduct searches using these keywords when they wish to know more about a particular brand, product, or service. They might want to support their idea of purchasing, compare the product to similar products, or investigate if there’s any free or discounted service offering available there. A business can target these keywords with comparison articles, listicles, reviews, or how-to articles, as per the specific keywords. Some examples of Commercial Keywords may be iPad vs iPad Air, iPad mini-reviews, and free coffee. And so on.

As Commercial Keywords unleash a searcher’s intention to buy or make some form of commercial decision in the upcoming future, they can be a crucial opportunity to reach an audience that could be converted into potential customers.?

Transactional Keywords

The keywords with the strongest intent to buy something or take imminent actions are considered transactional keywords. Businesses can target these keywords with paid ads and highly optimized purchase pages or pages where users are likely to take immediate action on a site. Some examples of transactional keywords might be “buy crypto online, sandwich places near me, a pickup truck for sale, buy running shoes online, and so on.

Buyers use transactional keywords in the conversion stage of the buyer’s journey.?

Keywords Based On Length

Here are the types of keywords in digital marketing based on length.

Short-Tail Keywords

The next keyword we have is the Short-Tail Keyword. These types of keywords are brief and contain less than two words. The popular and broad search keywords lead to a large pool of search traffic. This type of keyword comprises less than two words. Besides, they rank competitively in comparison to most of the other keywords.?

A good example of a short keyword may be “running shoes”.?

Mid-Tail Keywords

Another one on the list is the Short-Tail Keyword. These keywords fall between short-tail and long-tail keywords and have a relatively minor traffic volume compared to short-tail keywords. They also have higher conversion rates and little competition than short-tail keywords.?

Long-Tail Keywords

These keywords are the longest, targeting a specific set of audiences or topics. Long tail keywords usually have lower competition. These keywords also have limited search traffic, making it convenient to rank them. Since long-tail keywords are more specific than other types of keywords, they have higher conversion rates compared to other keywords.?

A good example of a long-tail keyword might be “The best running shoes for broken knees”.?

Some Other Types Of Keywords

Here’s a list of some of the 19 types of keywords in marketing.?

Competitor Keywords

They are the keywords that your competitors use in their marketing strategies to embrace high rankings on search engines. You can conduct keyword research in order to identify the keywords other businesses are using to drive traffic to their websites. Identifying the competitors allows you to recognize the exact keywords working for your competitors. It enables you the opportunities to draft new content, resulting in boosting your website’s ranking on search engines.??

LSI Keywords

LSI stands for latent semantic indexing keywords. These are conceptual phrases that engines utilize to understand a website’s content. For instance, you can write an article about “The benefit of eating eggs”. However, you’re writing this article for the people willing to know the benefits of eating eggs, but chances are, you might forget to mention the word “food” anywhere in the article.?

The good news is that search engines will still be able to identify and rank your article when anyone searches for food-related articles.?

Intent Targeting Keywords

Now, we’ve Intent Targeting Keywords in our list. These keywords match the intention of users when they search for a particle word or phrase. These keywords are an integral part of paid search. Businesses make use of these keywords to drive more traffic to their websites, generate more leads, and attract better prospective customers.?

Exact Match Keywords

These types of keywords in digital marketing are almost similar to short-tail keywords. Marketers use these keywords to target advertisers whose adverts open when a user searches for a specific phrase on a search engine. Advertisers, in general, bid on these keywords, and search engines use them to target people searching for these terms. Eventually, these keywords can increase your chances of getting a conversion. Exact match keywords form part of some paid search search services.?

Phrase Match Keywords

This is another type of keyword in the list. Phrase match keywords look for precise matches within a search engine’s search parameters to embark on ads. Take it for example, if you search for the term “dentists who install dental crowns”. Some ads might pop up showing you dental products. These ads are the results of phrase-match keywords that work in the background. Phrase-match keywords usually contain various variations to help account for synonyms, paraphrases, misspellings, and implied terms.?

Negative Keywords

Now, we’ve negative keywords in the list. These keywords are the opposite of exact match keywords. They are known as negative keywords and keep ads from popping up once the user searches for a particular term. Some search engines consider the words for instance, “free” as negative keywords. This means if a user searches using these negative words, they may not see certain business websites.?

Related Vertical Keywords

Now, we’ve Related vertical keywords to discuss. These keywords generally provide a more detailed perspective into your business’s content. Let’s take it for example, if you have a computer that sells computer hardware. “Computer hardware dealer” can be a horizontal keyword in this context. The related vertical keyword, in this context, can be like “RAM for sale” or “Selling printers”.?

Long-Term Evergreen Keywords

The long-term evergreen keywords are something that remains relevant indefinitely. The search volume might go up and down, but it can’t affect these keywords. Long-term evergreen keywords remain relevant for a long term after publishing because people search for content related to these keywords for a long amount of time. You need to update long-term evergreen keywords rarely, perhaps annually.?

Locational Keywords

These keywords cover everything relating to a specific location. Locational keywords are instrumental for businesses based on location. These might be for instance, “mobile repairing services in the USA”. Locational keywords can include words and phrases that aim to indicate ads that have businesses near the person who is searching for the service. In this case, the locational keyword might be “mobile repairing services near me”.?

Signing Off….!

That’s all there’s to it! No matter the industry vertical you’re dealing in, if you’re a business owner, you might be thinking of leveraging the benefits of digital marketing. This is something that can bring you a massive amount of benefits in terms of your business success. For that to be possible, you need to use the right types of keywords in digital marketing.?

I tried to make you aware of the top 19 types of keywords to use for your SEO strategy so you rank your website at the top of the search engines to make your website more visible to your customers when they come to search for it. Go through this article, gather knowledge, and utilize it in your marketing strategy.?19 Types Of Keywords In SEO?